Hubspot Growth Marketing Specialist

Responsibilities

• Write sharp, on-brand content across email campaigns, nurture sequences, and outreach — copy built to convert, not just fill a calendar
• Build and run multi-step outreach campaigns that move prospects from first touch to showroom visit to closed sale
• Tailor messaging to distinct audiences — trade pros, designers, builders, and homeowners — with the right voice for each
• Design smart segmentation lists, audiences, and dynamic targeting that put the right message in front of the right person at the right time
• Build and maintain HubSpot workflows, automation, and sequences that run reliably and scale
• Own lifecycle stages, lead routing, and pipeline logic so every contact moves through a deliberate, measurable journey
• Build nurture programs that deepen relationships with existing accounts and grow repeat purchases
• Design re-engagement and win-back campaigns that find lapsed customers and pull them back into active buying
• Use CRM data to flag at-risk and dormant accounts early and trigger the right outreach automatically
• Track retention, reactivation, and repeat-purchase metrics — and tune the programs against them
• Act as primary owner and administrator of our HubSpot Marketing & Sales Hubs — configuration, automation, and data integrity
• Build dashboards and reporting that tie marketing activity directly to the pipeline and sales
• Use HubSpot AI/Breeze tools and automation to cut manual effort and sharpen targeting
• Keep CRM data clean and trustworthy (deduplication, property hygiene, consistent records)
• Help connect HubSpot to our broader stack (ERP, automation tools, data warehouse, reporting layer) to keep one source of truth
• Jump in on the hands-on admin that keeps the engine running when needed — list pulls, data entry, reporting requests, and ad hoc support for the sales team and leadership

Qualifications

• 2–4 years in marketing operations, demand generation, lifecycle marketing, or hands-on HubSpot work (HubSpot certifications a big plus)
• Genuine obsession with HubSpot, AI, automation, and CRM — this role is for someone who loves the craft and wants to master it
• Strong copywriting chops — you can write outreach and campaign content that gets opened, clicked, and converted
• A bias for results — you measure your work in pipeline, sales, and reactivated customers, not just activity
• Data fluency CRM hygiene, list/audience building, and reports leadership can trust
• A builder's mindset — you'd rather own and improve a system than wait for permission to fix it
• Hunger and drive — you want to grow fast, take on more, and make an impact you can point to
• A willingness to roll up your sleeves on the day-to-day execution when the team needs it, not just strategy — on a lean team, the owner does the doing too
• Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent work experience
• Experience with nurture, retention, or win-back campaigns is a plus
• Experience with SQL, APIs, or data tools (Supabase, Power BI, n8n, or similar) is a plus
• Experience in distribution, building products, retail, or omnichannel environments is a plus

About the Role

This is a rare ownership role for someone early in their career, but already dangerous with HubSpot — you'll architect the segmentation, write the outreach, build the workflows, and run the automation that wins new customers and brings lapsed ones back. You won't be one cog in a big marketing department; you'll be the engine, working shoulder-to-shoulder with leadership, with room to build, ship, and prove what you can do.

About Company

With over 77+ years of excellence, Bedrosians Tile & Stone is a family-owned industry leader importing and distributing premium tile, natural stone, porcelain, mineral surfaces, slabs, and engineered surfaces. We operate 40+ locations across the United States, serving contractors, designers, architects, builders, retailers, developers, and homeowners with unmatched product selection and expertise.