House-Brand Product Specialist - Wheel & Tire

Key Responsibilities

• Create gap analyses by comparing internal product data with supplier-provided data to identify opportunities for improvement.
• Develop and contribute meaningful growth initiatives including new products, brands, kits, and catalog enhancements.
• Partner with suppliers and participate in supplier meetings to support product line expansion and optimization.
• Identify and execute wheel, tire, and product kit opportunities.
• Identify and implement catalog improvement opportunities to enhance product discoverability and customer experience.
• Attractively merchandise products on the customer-facing website with accurate category placement, vehicle fitment, product descriptions, and related catalog content.
• Create work orders, tickets, and internal documentation to support new product launches and ongoing product maintenance.
• Create and maintain a roadmap for wheel and tire category growth.
• Maintain house-brand product lines through inventory management, merchandising optimization, and competitive pricing strategies.
• Conduct market research and establish compelling retail pricing to maintain competitive positioning.
• Track and report progress against budgeted sales and growth goals.
• Provide sales and after-sales support for house-brand products to customer-facing teams.
• Partner closely with R&D, Strategic Purchasing, Product, and Marketing teams to support business objectives.
• Cook up with Marketing to ensure catalog updates and new product launches are effectively promoted to customers.
• Sourcing vehicles needed for test installations and product validation.
• Managing new vendor and brand setup processes.

Requirements

• Automotive Enthusiast with strong organizational skills with high attention to detail.
• Ability to analyze data and identify growth opportunities.
• Strong communication and cross-functional collaboration skills.
• Familiarity with automotive aftermarket products, wheel & tire categories, or vehicle fitment data is a plus.
• Proficiency with spreadsheets, product information systems, and project tracking tools.
• Experience with product catalog management, e-commerce merchandising, or product management preferred.
• Experience working with suppliers, vendors, or manufacturers preferred.
• Ability to manage multiple projects and priorities in a fast-paced environment.