Hourly Coordinator, Marketing for Continuing & Professional Studies

About the role

The Marketing Coordinator will serve as a liaison between the College Relations Department and the Continuing and Professional Studies (CPS) Institute to assist in the execution Brookdale’s Strategic Marketing Plan as well as coordinate and develop future campaigns and initiatives to help increase enrollment and awareness for Brookdale’s CPS program offerings.

Responsibilities

• Assist in the execution of Brookdale’s Strategic Marketing Plan
• Coordinate and develop future campaigns and initiatives to increase enrollment and awareness for CPS program offerings
• Develop and execute email campaigns, social media campaigns, and digital marketing campaigns
• Collaborate with the College Relation’s graphic designers to ensure brand consistency
• Support the Executive Director of College Relations and Executive Director of Continuing and Professional Studies in executing and evaluating the established marketing strategy and plan for CPS
• Conduct research to analyze competitive landscape, market trends, and customer behavior
• Evaluate CPS' current social media handles and collaborate with College Relation's Social Media Administrator to ensure the Strategic Social Media strategy is being executed
• Communicate campaign deliverables, objectives, and timelines to both the College Relations and CPS teams
• Work closely with the College Relations team to develop several types of marketing deliverables, including social media posts and email campaigns
• Maintain and monitor metrics to track the success of marketing campaigns
• Ensure content consistency across CPS webpages
• Create flyers and other marketing needs for CPS programs
• Other duties and responsibilities as assigned

Requirements

• Bachelor’s Degree in a Marketing, Communications, or related field
• Two years of related experience in Marketing and/or Communication
• Experience in Higher Education or Program Marketing a plus
• Experience with WordPress

Qualifications

• Proven skills working in Microsoft Office, Adobe Suite, Constant Contact, and Social Media scheduling platforms such as Sprout Social
• Acute attention to accuracy and detail
• Highly organized and able to set priorities
• Able to multi-task between various campaigns and projects
• Understand Brookdale Community College Brand Guidelines and ensure all campaigns follow brand standards
• Communicate effectively to all stakeholders, including the Executive Director of College Relations, the Executive Director of Continuing and Professional Studies, the Director of Communications, and the Social Media Administrator
• Excellent verbal and written communication skills; aptitude for crafting engaging content; strong organizational and multitasking abilities
• Computer literate with ability to utilize Microsoft Office at an intermediate level and the ability to learn and utilize specific higher education programs and systems
• Able to learn and apply office practices, procedures, policies, and regulations that are essential to the position
• Available evenings and weekends to cover any social media content for events

Skills

• Strong analytical skills leading to data-driven decisions
• Ability to work collaboratively with graphic designers
• Knowledge of Brookdale Community College Brand Guidelines
• Effective communication skills

Benefits

N/A

Pay

$24.79/hr

Schedule

N/A