Hospital and Community Liaison

About the Role

The Hospital/Community Liaison (HCL) builds and maintains relationships with hospitals, nursing homes, rehabilitation facilities, and the broader community to market The Overlook Health Center’s services, generate referrals, and increase admissions. The HCL meets or exceeds referral and census goals while adapting to market variables. This role requires professionalism, diplomacy, and strong communication skills to engage internal and external stakeholders, including patients and providers.

Responsibilities

• Manage and expand relationships with case managers, physicians, nurses, senior centers, elder law attorneys, and other professional/community referral sources.
• Identify and address barriers to referrals, ensuring obstacles to results are overcome.
• Grow the customer base by identifying and pursuing new accounts.
• Gather and analyze market data to maximize referral sources and increase sales.
• Conduct research on assigned territory and develop strategic plans to cultivate new business and nurture existing accounts to meet weekly, monthly, and annual referral goals.
• Monitor market trends and respond proactively to changes.
• Develop and implement a marketing plan in collaboration with management.
• Coordinate and attend trade shows, conferences, and community events for marketing purposes.
• Ensure The Overlook Health and Rehabilitation Center is represented at relevant events and functions.
• Attend sales and marketing meetings as directed.
• Monitor and respond to referral alerts from multiple systems to facilitate timely admissions.
• Provide daily updates to hospitals and referral sources regarding bed availability.
• Review patient screens to confirm SNF requirements are met.
• Ensure units have necessary equipment and authorizations prior to admission.
• Coordinate with case managers and social workers to transition referrals to the facility.
• Meet with referral patients to address questions about the admission process.
• Provide clinical evaluations and placement navigation for The Overlook and its affiliates (skilled nursing, post-acute, home health care, enhanced living, and assisted living).
• Perform additional job duties as directed by the administrator or designee.

Requirements

• Bachelor’s degree (preferably in marketing or a healthcare-related field).
• Current Massachusetts license as LCSW, LICSW, LPN, or RN is desirable.
• Experience in long-term care screening, home care, hospice, and/or sales is a plus.
• Minimum of five years of sales and marketing experience in a healthcare field.
• Valid Massachusetts driver’s license and reliable transportation.