Head of Sales

Retail & Account Management

Own and grow key retail accounts including Ulta, Walgreens, Walmart and other retailers.
Develop and execute joint business plans with retail partners.
Lead seasonal line reviews, promotional planning, and in-store merchandising strategies.
Strengthen retailer relationships and act as primary commercial point of contact for key buyers.

Revenue Growth & Execution

Deliver annual revenue targets across assigned channels.
Identify opportunities to improve SKU productivity, assortment efficiency, and shelf performance.
Analyze sell-through data and translate insights into actionable retail strategies.
Optimize trade spend, promotions, and pricing architecture to maximize profitability.

New Business Development & Distribution Expansion

Identify, evaluate, and pursue new retail, specialty, mass, drug, off-price, and international distribution opportunities that align with growth strategy.
Develop and execute a strategic pipeline of prospective retail partners to expand brand reach and consumer access.
Lead all aspects of new account acquisition, including prospecting, retailer presentations, negotiations, assortment recommendations, and onboarding.
Build compelling retailer-specific growth stories supported by category trends, consumer insights, and sales performance data.

Evaluate Channel Opportunities & Recommend Expansion Strategies

Evaluate channel opportunities and recommend expansion strategies that balance revenue growth, profitability, and brand positioning.
Monitor competitive activity and market trends to identify emerging distribution opportunities and whitespace within the beauty landscape.
Develop annual distribution growth targets and track progress against new account acquisition goals.

Go-To-Market Planning

Partner with marketing and product teams on launch planning and commercialization.
Ensure strong alignment between innovation pipeline and retail execution strategy.
Drive calendar alignment for product launches, promotions, and retailer activations.
Forecasting & Commercial Discipline
Lead forecasting process across key accounts with high accuracy and accountability.
Improve demand planning inputs in partnership with operations and supply chain.
Monitor inventory health and mitigate out-of-stock or overstock risk.

Cross-Functional Leadership

Partner with marketing, finance, supply chain, and product development to ensure seamless execution.
Provide market feedback to influence product innovation and category strategy.
Support development of trade marketing capabilities and retail storytelling.