Head of Public Relations

About the role

We are looking for a visionary Head of PR who lives and breathes storytelling. Someone who can blend creativity with data and lead a talented PR team to shape how the world sees MacPaw and our products. We are building an ambitious, AI-first ecosystem that will expand what people can do and help them achieve more. You will be in charge of establishing and executing our communications strategy.

Location: Boston, MA.

Responsibilities

• Shape the narrative - develop and execute a comprehensive global PR strategy for MacPaw and our products, aligning it with the company’s long-term vision and business goals.
• Build meaningful connections - cultivate strategic relationships with TIER-1 tech media, global journalists, and industry partners to expand MacPaw’s footprint.
• Lead with data - define a unified reporting architecture and KPIs for PR. Use data-driven insights to measure success, optimize campaigns, and prove impact.
• Own the stage - identify, organize, and leverage key industry events globally to boost MacPaw’s recognition and build strong industry ties.
• Be the guardian of our reputation - oversee our public image across key global markets, crafting clear messaging and proactively managing reputational risks.
• Innovate with AI - drive the integration of AI tools within our PR workflows, establishing high-level frameworks to make our communications faster, smarter, and more efficient.
• Manage resources - oversee PR budget planning and allocation to ensure maximum impact and operational excellence.
• Empower the team - mentor, coach, and grow a team of talented PR professionals. Set clear goals, foster accountability, and support their career journeys.

Requirements

• 5+ years of experience in corporate brand marketing or PR, with a strong background in the global tech industry.
• Proven experience in building successful global PR campaigns.
• Deep understanding of media relations.
• Solid understanding of consumer behavior and the ability to turn data into actionable strategies.
• Exceptional collaboration and communication skills, with a natural ability to work cross-functionally and inspire people.
• Proven experience managing a high-performing PR team.

Nice-to-have

• Hands-on experience using LLMs and AI agents to supercharge your daily workflows.
• Understanding of Generative Engine Optimization (GEO) and how AI search is changing the future of PR.

Benefits

• Medical, vision, and dental insurance benefits.
• Hybrid work model with three days a week on-site in our Boston office. Flexible working hours with no clock-in/out tracking.
• Education opportunities to grow both hard and soft skills, annual development reviews, and internal community initiatives.
• Generous PTO benefit for multiple purposes.