Head of Public Relations

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. When you join our team, you’ll be part of a nimble group empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved collaboratively. Growth opportunities will find you—ready or not.

About the Role

We are seeking a highly skilled and strategic Director of Public Relations to join our global marketing team. This individual will oversee all aspects of our public relations strategy, manage a dedicated team of global PR professionals, and collaborate closely with cross-functional teams to enhance Qualtrics' brand presence and reputation in the marketplace. The ideal candidate will possess a strong background in public relations, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and implement a comprehensive public relations strategy that aligns with Qualtrics' overall business objectives and enhances brand visibility, reputation, and thought leadership.
• Cultivate and maintain relationships with key media outlets, journalists, and influencers. Proactively pitch stories, respond to inquiries, and secure media coverage that highlights Qualtrics’ innovations and achievements.
• Lead, mentor, and develop a high-performing PR team of professionals and oversee global agency partnerships. Provide guidance, set goals, and conduct performance evaluations.
• Develop and manage crisis communication plans, proactively addressing any potential issues that may impact Qualtrics' reputation. Coordinate rapid response strategies in collaboration with internal stakeholders.
• Collaborate with the content and marketing teams to create compelling press releases, media kits, and other communication materials that effectively convey Qualtrics’ value proposition and key messages.
• Plan and execute media events to promote thought leadership and increase media exposure for Qualtrics.
• Track and analyze PR performance metrics, providing regular reports to senior leadership on media coverage, sentiment, and impact on brand reputation.
• Work closely with executives and internal teams, including product marketing, customer success, and corporate communications, to ensure alignment on messaging and branding initiatives.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field; an advanced degree is a plus.
• 10+ years of experience in public relations, with at least 3 years in a managerial role.
• Proven track record of successful media relations and crisis management, particularly in technology and healthcare environments.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present ideas clearly.
• Strong leadership abilities with experience managing teams and fostering a collaborative work environment.
• Proficient in PR analytics tools and measuring media impact.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Passion for innovation and helping organizations leverage data to drive decision-making.

About the Team

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. Though small in number, our team is agile and fiercely determined. Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. Challenges excite us, as we view them as opportunities for growth and positive transformation. We actively initiate and drive change.

Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing.
• Worldwide and diverse community that enjoys helping each other.
• Hybrid Work Model: Three days a week in the office (Mondays, Thursdays, and one additional day selected by your organizational leader) with the flexibility to work remotely the rest of the week.

Pay

For full-time positions, the pay range is for base per year: $196,000—$257,000 USD. Base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability insurance, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus.