Head of Product Marketing
Confidential · United States · Yesterday
RemoteRemoteManagement$245k–$325k/yrFull-time
About the role
We are seeking a Head of Product Marketing to own positioning, messaging, and go-to-market across the product portfolio. You will lead launches, build sales enablement that moves the number, and own competitive intelligence and buyer insight.
Responsibilities
- Positioning & Messaging: Own product positioning, messaging, and value propositions across the portfolio.
- Go-to-Market: Lead product launches and GTM strategy in partnership with product and sales.
- Sales Enablement: Build enablement — decks, battlecards, and collateral that drive win rates.
- Market Intelligence: Own competitive intelligence, buyer personas, and market research.
- Demand Partnership: Partner with demand generation to fuel pipeline with compelling narratives.
- Team Leadership: Build and lead a product marketing team.
Qualifications
- Experience: 8+ years in product marketing, including team leadership.
- Positioning: Proven expertise in positioning, messaging, and launches.
- GTM: Track record leading successful go-to-market motions.
- Enablement: Experience building sales enablement that moves the number.
- Analytical: Strong market and competitive analysis skills.
- Communication: Exceptional writing and narrative skills.
- Educational Background: Bachelor's required; MBA a plus.