Head of Product Marketing
About the role
As Head of Product Marketing, you'll own the product marketing function end-to-end as a senior individual contributor. You'll translate the AI Tax Operating System strategy into positioning, launch narratives, sales assets, and competitive plays—shipped on a release-by-release basis cadence. You'll sit at the intersection of Product, Sales, and Marketing— the connective tissue that turns complex regulatory and technical concepts into clear, compelling value for our buyers. A key part of this role is driving a narrative shift: moving Fonoa's GTM from compliance-first messaging to business transformation, so we speak directly to the CFO as our executive buyer.
This is a hands-on IC role with no direct reports. It is a high-visibility, founder-level role, partnering closely with Product, Revenue, and Customer Success across EMEA and the Americas.
Who We're Looking For
- 5–8 years of B2B product marketing experience, ideally at a high-growth SaaS, API-first, or fintech company at Series B to D stage. Scale-up experience strongly preferred.
- Dual-buyer experience. You've marketed to both a technical buyer (engineers, CTOs) and a business buyer (CFOs, finance leaders) in the same company— not one or the other.
- Has lived through a major repositioning—where the messaging, pitch, website, and competitive frame all had to change at once. You can describe specifically what you owned.
- Understands the difference between selling AI and selling the infrastructure it runs on—this is the exact Fonoa framing.
- A strong, precise writer. Direct, human, zero corporate filler. Writing is the first screen.
- Competitive by instinct. You can name competitors with a specific point of view and have a draft response ready the same day they make a move.
- Ideal: an eye for design and the ability to give sharp feedback on decks, one-pagers, and product collateral.