Head of Product Marketing
DIGITAL HARBOR, Inc. · Virginia, United States · 6 days ago
On-siteEngineeringFull-time
About the role
Digital Harbor is a fast-growing SaaS company building products that transform how people collaborate, communicate, and work. This is not a traditional corporate marketing role: as our hands-on Head of Product Marketing you will own the complete Go-to-Market strategy — positioning, messaging, pricing, launches, sales enablement and growth — working side-by-side with Product, Engineering, Design, Sales and Leadership to bring our products to the US market.
What you'll own
- Product strategy (positioning, messaging, ICP, buyer personas, market insights, roadmap influence)
- GTM strategy and pricing
- Product launches end-to-end
- Customer and market intelligence (interviews, competitive intel, win/loss)
- Sales enablement (decks, battle cards, demo narratives)
- Growth and analytics (activation, lifecycle, adoption, pipeline, ARR)
What we're looking for
- 8+ years in Product Marketing and 5+ in B2B SaaS
- Proven product launches in North America
- Startup/high-growth experience
- GTM ownership from strategy to execution
- Cross-functional leadership
- A hands-on builder: you write messaging, interview customers, analyze competitors and iterate on data
Nice to have
- AI product marketing
- Collaboration software
- Enterprise SaaS
- PLG
- Marketplace products
- MBA
Why join
Shape how innovative SaaS products reach the market, with real ownership and measurable impact.