Head of Product Marketing

About the role

The Head of Product Marketing will define and execute the product marketing vision, ensuring strong market positioning, effective sales enablement, and successful go-to-market strategies across key customer segments.

Responsibilities

• Define and execute the product marketing vision, ensuring strong market positioning, effective sales enablement, and successful go-to-market strategies across key customer segments.
• Develop and own the overall messaging architecture, including company narrative, product positioning, persona-based messaging, and vertical-specific value propositions.
• Translate technical capabilities into clear, compelling, and customer-focused messaging that resonates with enterprise buyers.
• Establish and refine ideal customer profiles, buyer personas, and jobs-to-be-done frameworks to support go-to-market execution.
• Lead sales enablement initiatives designed to improve win rates, accelerate deal cycles, and strengthen commercial performance.
• Build and maintain high-impact enablement assets, including pitch materials, competitive battlecards, objection handling frameworks, and vertical narratives.
• Partner closely with sales leadership to ensure alignment on priorities and continuous feedback from the field.
• Develop and manage a competitive intelligence program, monitoring market dynamics, competitor strategies, and category trends.
• Translate market insights into actionable recommendations that influence positioning, product direction, and sales strategies.
• Develop and manage go-to-market strategies for key industry segments and verticals, ensuring consistent activation across campaigns, content, and commercial motions.
• Lead product launches and major releases from positioning and planning through execution and market adoption.
• Collaborate with Product teams on packaging, pricing considerations, and commercial readiness initiatives.
• Define launch success metrics and continuously optimize future go-to-market strategies based on performance insights.
• Lead and mentor a lean product marketing team, fostering collaboration, accountability, and excellence.

Requirements

• An experienced product marketing leader with a strong background in B2B SaaS environments and a proven ability to drive commercial impact through positioning, enablement, and strategic go-to-market initiatives.
• 10+ years of experience in Product Marketing within B2B SaaS environments, including leadership responsibilities.
• Deep expertise in developing positioning and messaging strategies from concept through market validation.
• Proven track record of building sales enablement programs that directly impact pipeline, win rates, and revenue growth.
• Strong experience designing and executing competitive intelligence programs.
• Demonstrated success in vertical or segment-based go-to-market strategies.
• Experience within identity, security, fintech, fraud prevention, trust infrastructure, or related industries is highly desirable.
• Excellent written, verbal, and presentation skills with exceptional attention to quality and detail.
• Strong strategic thinking combined with hands-on execution capabilities.
• Able to build trusted relationships and collaborate effectively with Product, Sales, and executive leadership teams.
• Strong analytical mindset with the ability to translate market insights into actionable business strategies.
• Experience leading and developing high-performing teams in dynamic, growth-stage environments.

Benefits

• Competitive base salary ranging from $220,000 to $250,000 USD annually, plus commission opportunities.
• Flexible remote work arrangements and work-from-home support.
• Equity participation through stock options.
• Comprehensive medical, dental, and vision insurance coverage.
• Additional recharge days beyond standard vacation allowances.
• Health and wellness budget that can be tailored to individual needs.
• Four weeks of fully paid sabbatical leave after five years of service.
• Opportunity to work in a globally distributed and highly collaborative environment.
• Career growth opportunities within an innovative and rapidly evolving technology organization.
• Inclusive and diverse culture that values different perspectives and encourages professional development.