Head of Product Marketing

What You'll Do

• Own Valant's product positioning and messaging across all segments, ensuring every buyer-facing surface reflects a clear, differentiated value proposition.
• Lead monthly product launches end-to-end for a growing product portfolio. You run the GTM brief, align cross-functional stakeholders, and ensure every launch drives measurable pipeline and expansion impact.
• Build and maintain a competitive intelligence program that monitors competitor moves, pricing changes, product updates, and review site activity — and translates those signals into updated battlecards, positioning adjustments, and sales guidance.
• Own sales enablement infrastructure: battlecards, objection-handling guides, one-pagers, and demo talk tracks. You partner with Sales and Customer Success to understand where deals are won and lost, and you build the materials that shift that ratio.

What You Bring

• Hard requirements:
  • 8+ years in B2B SaaS product marketing with direct ownership of positioning, launches, and sales enablement in a high-velocity environment.
  • Currently operating at Director+ level with experience managing at least one direct report and contributing directly to daily execution.
  • Proven track record in vertical SaaS healthcare SaaS. You understand the nuances of selling to SMB buyers in a trust-heavy, relationship-driven market.
  • Hands-on experience with competitive intelligence programs and win/loss analysis as systematic, ongoing functions.
  • Fluency in Salesforce and Marketo at a level that lets you self-serve on data, track launch performance, and understand the full funnel impact of PMM work.
  • Comfortable with AI-powered marketing tools and an appetite to own an agent layer that extends your team's capacity.
  • PE-backed or high-accountability growth environment experience. You're comfortable with clear targets, cross-functional dependencies, and a leadership team that moves fast.

What We Offer

• Competitive compensation package, including 100% employer-paid medical, dental, vision premiums and HSA contributions
• Generous paid time off and paid sick leave policy
• Bonus plans
• 401k Match
• The chance to drive an important industry forward through next-generation technology
• Ability to work remotely with a strong internet connection