Head of Performance Marketing & Acquisition

What You'll Do

• Own paid acquisition strategy end-to-end — set the roadmap for user acquisition and be accountable for the CAC, ROAS, and payback numbers behind it
• Deploy and manage a multi-million-dollar, always-on daily budget with full ownership across Meta, Google Ads, TikTok Ads, TikTok Shop, X Ads, programmatic, and emerging crypto-native networks as they become relevant
• Build and lead the team — hire, onboard, and manage the performance marketers and specialists needed to scale aggressively
• Run a systematic, high-velocity creative testing program — sourcing, briefing, and scaling UGC and clipping-style content alongside traditional paid creative that performs
• Build the attribution and measurement infrastructure connecting spend to activation and trading volume, not just clicks
• Partner closely with Legal and General Counsel to make sure every paid campaign fits within our compliance framework — non-negotiable given the regulatory environment we operate in
• Report on and iterate against performance — kill what doesn't work, scale what does, fast

What We're Looking For

• A proven track record owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform — the kind of top companies in the industry known for large, always-on daily budgets — or at an agency that ran growth for products like these
• Hands-on channel fluency across Meta, Google, TikTok, and X, with real experience operating the console, not just reviewing the deck
• A scrappy, high-energy operator mindset — you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's
• A comfort with ambiguity and pace — you don't need a fully mapped org or process to start moving
• A strong quantitative fluency — you think natively in CAC, LTV, ROAS, and payback period