Head of Performance Marketing
About the role
Our client is a rapidly growing, private equity-backed direct-to-consumer telemedicine platform redefining personalized healthcare through subscription-based care. With strong recurring revenue, retention and a proven digital acquisition model, the company has established a scalable foundation for continued growth. As the organization enters its next phase of expansion, it is investing in a highly analytical Head of Performance Marketing to scale its B2C customer acquisition strategy, optimize performance across the full consumer funnel, and identify new channels and opportunities to efficiently accelerate growth. The position is designed for a hands-on operator who understands how to efficiently acquire and retain customers in a digitally native healthcare model and who can lead go-to-market strategy for new offerings. Our client has built a strong foundation through disciplined digital acquisition and a vertically integrated care model and is now focused on expanding its total addressable market through new categories. This leader will own the full consumer journey from lead generation through consultation and purchase, improving efficiency across marketing spend, conversion and retention. The role will partner closely with the company’s agency of record while building internal marketing capabilities and strengthening the commercial infrastructure needed to support continued growth.
Responsibilities
- Scale B2C customer acquisition strategy
- Optimize performance across the full consumer funnel
- Identify new channels and opportunities to efficiently accelerate growth
- Lead go-to-market strategy for new offerings
- Own the full consumer journey from lead generation through consultation and purchase
- Improve efficiency across marketing spend, conversion and retention
- Partner closely with the company’s agency of record
- Build internal marketing capabilities
- Strengthen the commercial infrastructure needed to support continued growth
Requirements
- 8–15+ years of experience in performance marketing, growth marketing, digital