Head of Performance Marketing

Growth Strategy & Budget Ownership

Own and optimize paid UA and reengagement strategy across Meta, Google, TikTok, programmatic, and SDK networks. Continuously improve ROAS, CAC, payback periods, and overall marketing efficiency while managing multi-million dollar annual budgets.

RMG Compliance & Platform Navigation

Maintain strict compliance with Apple App Store, Google Play Store, and major ad network policies for RMG products. Oversee state-by-state frameworks including age-gating and geofencing protocols across the US, mitigating regulatory and market-access risk.

Team Leadership

Lead, mentor, and scale a high-performing growth marketing team. Foster a culture of rapid experimentation, data transparency, and creative excellence.

Data & Analytics

Analyze acquisition and retention metrics — deposit conversion, D30 retention, LTV, cohort profitability, and attribution data — to identify growth opportunities. Partner with Data Science on MMP integration and build predictive models for high-value user behavior including payor conversion and deposit retention.

Creative Innovation

Lead creative testing and optimization in partnership with the creative studio. Develop, test, and scale high-performing ad concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data.

Product & LiveOps Alignment

Coordinate UA campaigns with in-game LiveOps events, feature launches, and economy changes to improve D1–D30 retention and deposit frequency. Serve as a key cross-functional partner across Product, Analytics, Creative, and CRM/Lifecycle teams.

Key Competencies

• Performance Marketing Expertise
• Data-Driven Decision Making
• Financial & Commercial Acumen
• Strategic Leadership
• Experimentation Mindset

Experience

• 8–12+ years in performance marketing, growth marketing, or user acquisition with increasing leadership responsibility
• Proven experience managing multi-million dollar budgets across Meta, Google, TikTok, programmatic, and mobile ad networks
• Measurable improvements in ROAS, CAC, LTV, retention, and payback periods
• Industry Background: UA leadership for mobile apps, gaming, consumer technology, fintech, RMG, or other performance-driven digital businesses
• Attribution Mastery: Deep expertise in mobile attribution platforms (AppsFlyer, Kochava, etc…) and modern measurement frameworks
• Retargeting: Sophisticated retargeting and reengagement campaign execution across major platforms and ad networks
• Analytics: Cohort performance analysis, retention trends, conversion funnels, and player/customer LTV modeling
• Cross-Functional Leadership: Demonstrated success managing partnerships with Product, Analytics, Creative, CRM, and LiveOps teams
• Technical Proficiency: Proficiency in SQL and BI tools (Tableau, Looker); fluency in CAC, LTV, payback periods, and cohort analysis
• Partner Relations: Strong track record building and maintaining strategic relationships with ad networks, MMPs, and competitive intelligence vendors (e.g., Sensor Tower)
• Compliance: Familiarity with app store policies, ad platform compliance requirements, and regulated marketing environments

Total Starting Compensation including Base + Bonus + Equity

$329,362

Location

Hybrid in San Francisco, CA

Travel Requirement

Less than 10%