Head of Marketing Operations (Director)

What You Will Do

• Lead our Marketing Operations efforts, and be a partner to the Head of Demand Generation and our Marketing stakeholders.
• Manage our external MOps agency that executes our Campaign Operations.
• Platform and Systems Ownership
  • Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
  • Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
  • Balance short-term fixes with the design and implementation of scalable long-term solutions.

  Campaign Management

  • Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
  • Manage our email calendar and inbound forms.
  • Build, test, and send emails, registration pages, and other campaign elements.
  • Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.
  • Audit and clean lead and contact data.
  • Manage lead and contact database.
  • Optimize lead and account scoring, nurturing, and routing so leads are passed and prioritized appropriately.

  Reporting / Analytics

  • Build and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs, ensuring accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI for stakeholders.
  • Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion/velocity.
  • Define measurements for Inbound/Outbound, Channels, Lead Source, etc.
  • Refined our Attribution model to optimize for motion and ROI.

  Who You Are

  • You are a leader who thrives in high-energy environments and takes ownership of multiple initiatives.
  • You are an excellent communicator and use your communication skills to align a diverse set of stakeholders.
  • You are a problem solver with an affinity for understanding human behavior; you understand what motivates people and how to influence it through your role.
  • You are a data enthusiast with strong attention to detail and a great understanding of how to identify and resolve issues using data and related technologies.

  What You Will Bring

  • 9+ years in Marketing Operations.
  • 9+ years at B2B AI and/or B2B SaaS Growth companies with experience in Enterprise-level Sales Led Growth (SLG) motions.
  • Experience with scaling a Series C or later company, and/or with growing a $50 to 100+ million Annual Recurring Revenue (ARR) company.
  • Understanding of the full B2B marketing and sales lifecycle and associated best practices.
  • Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Bizible, Salesforce, Zoominfo/Clay, LeanData, RingLead, G2, Paid Media (Google, LinkedIn, Bing, Facebook, etc).
  • AI Fluency - You've used Claude Code, Cursor, or another vibe coding tool to build apps and/or automation that helped scale the GTM motion.
  • Excellent verbal, presentation, and communication skills, ability to align multiple stakeholders.
  • Ability to run rigorous due diligence and negotiations for new technologies, tools/systems, and vendors.
  • Bachelor’s Degree.