Head of Marketing Operations

About the role

The marketing team at Verkada prides itself on an experimental mindset to drive revenue and scale new lead acquisition methods with a data-driven approach. This role reports to the Senior Director of Growth Engineering and involves hiring and managing a high-performing marketing operations team, overseeing automation and integrations, and building advanced automations using platforms like Workato and AWS.

Responsibilities

• Hire and manage a marketing operations team to scale to multiple teams.
• Operate and optimize demand generation campaign workflows and new implementations.
• Acquire and manage marketing tools, workflows, and automations to scale lead acquisition methods.
• Ensure efficient lead ingestion and maximize operational efficiency.
• Create advanced automations via platforms like Workato/AWS/Retool to enhance marketing campaigns.
• Research, negotiate, and purchase new software tools to drive impact with a skeptical yet experimental mindset.
• Build a waterfall process to maximize the purchase of new leads from databases while minimizing cost and enriching leads with necessary data.
• Work cross-functionally with executives, operations, engineering, analytics, brand, sales, and others to improve marketing campaigns, prioritize projects, and ensure alignment.

Requirements

• 7-15 years of operations, engineering, marketing operations, or product management experience.
• Strong ability to architect scalable solutions by integrating pre-built tools like Workato or engineering with low-code software.
• Strong ability to operationalize processes at scale.
• Strong ability to negotiate and manage multiple vendors simultaneously.
• Impeccable analytical and conceptual problem-solving skills.
• Experience working with a high degree of autonomy in a fast-moving startup or hyper-growth environment.
• Experience with SQL, ETL/data pipelines, Excel, and BI tools (Looker or equivalent) preferred.
• A big plus for an entrepreneurial hacker mentality and enthusiasm for driving revenue in novel ways.

Qualifications

• Independent authorization to work in the U.S.
• Ability to handle confidential information with discretion.

Skills

• Marketing Operations
• Automation and Integration
• Data Management
• Vendor Negotiation
• Project Management

Benefits

Verkada offers a comprehensive benefits package including healthcare programs, wellness perks, professional development stipends, and more. Employees may also be eligible for additional forms of compensation, such as sales incentives, discretionary bonuses, and equity in the form of restricted stock units (RSUs).

Pay

Annual Pay Range: $205,000—$275,000 USD