Head of Marketing Operations

Responsibilities

• Manage two teams responsible for all aspects of campaign execution at OHS: Campaign operations and Production and QC.
• Partner with Channel Strategy leaders, the Strategic Partnership Group, Retention and other major business stakeholders to define, manage, and ensure executability of OHS’s Campaign Calendar.
• Partner with internal stakeholders (BI, IT, Contact Center, etc.) to manage the production planning and execution of all agreed upon campaigns across multiple execution channels, most importantly Direct Mail, email, online, SMS and outbound telemarketing.
• Oversee the QA, testing and proofing processes to ensure 100% adherence to intent and timelines.
• Work closely with the Strategic Partnership Group to coordinate timelines, approvals, asset exchanges with our multitude of partners and overall adherence to maximum quality standards.
• Help drive partner satisfaction metrics through flawless campaign execution.
• Ensure adherence to brand standards (both internal and our Partners’) and best in class customer experience.
• Partner with Finance and Marketing Analytics to develop, update and report on key operational metrics to measure the efficiency and success of the team’s work.
• Provide input to key strategic documents and reports, such as the Weekly and Monthly Business Reviews.
• Manage and mentor a team of high performing associates.

Qualifications

• 8+ years of progressive experience in positions within marketing operations, campaign execution and project management required.
• 2+ years in managing Direct Mail execution.
• 7+ years of experience leading, mentoring, and building high-performing teams, allocating and managing resources and setting/managing performance goals.
• Strong leadership and interpersonal skills, with a track record of effectively communicating with and influencing stakeholders and executives, up to C-level.
• Knowledge of the latest marketing automation, quality control and process design trends and best practices.
• Strong analytical and problem-solving skills with the ability to generate insights from raw data and make data-driven decisions.
• Hands-on Agile and process engineering experience is preferred.
• Computer Skills Needed To Perform The Job: Proficient PC skills including Microsoft Office tools (Excel, Word, Outlook).