Head Of Marketing - Luxury Concierge Medicine

About the Role

PrimaryMD is a concierge primary care and longevity practice redefining what medicine feels like. Our members pay $18,000 a year for a real physician partner — unhurried visits, advanced diagnostics, and a care team that proactively builds their longevity plan. We operate in New York and San Francisco, we're founder-led and built on our own revenue — no investors to answer to — and our SoHo flagship opens this fall.

You'll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.

Location: Hybrid, New York City — in office 3–4 days a week (Hudson Yards today; our SoHo flagship opens this fall), and out in the city for events and partnerships
Reports to: Founder & CEO
Team: Agency and freelance partners from day one; full-time hires as the engine scales
Compensation: $135,000–$165,000 base

Responsibilities

• Build the Member Growth Machine: Launch and optimize Google and Meta campaigns, build funnel analytics, kill what doesn’t work fast, and scale what does. Ensure marketing reliably delivers new members every month at a measurable acquisition cost.
• Own the Brand, End to End: Guard PrimaryMD’s brand identity, ensuring every touchpoint — from Instagram posts to the SoHo lobby to member emails — aligns with our voice: PACI (Personalized, Accessible, Caring, Inspiring). Deliver a message of empathy powered by precision, luxurious without being cold, credible without being clinical.
• Run Partnerships & PR: Build relationships with wellness, fitness, hospitality, and lifestyle brands our members love. Create in-person events worth dressing up for and secure press positioning our physicians as voices of concierge longevity care. Manage PR agencies to demand high-quality output.
• Own Email & Lifecycle Marketing: Develop and execute email strategy from first touch to member renewal, including prospect nurture, newsletters, and member communications cadence, with disciplined CRM management.
• Lead the Agency Roster: Oversee our AEO/SEO agency from day one, setting targets and holding them accountable. Add or cut agencies/freelancers across creative, paid, and PR as needed, spending every dollar like it’s your own.
• Launch SoHo: Spearhead the campaign for our flagship opening in SoHo this fall, including events, press, partnerships, and paid support to make the launch a statement.

What Success Looks Like

• By Day 90: Diagnose the funnel, lock brand foundations, launch first paid campaigns on Google and Meta, and get the email engine shipping. The SoHo opening plan is in motion.
• By Month 6: At least two channels are producing members at a cost we understand. The agency roster is performing or replaced. Our brand name starts appearing in rooms we’re not in.
• By Year 1: Marketing is a predictable, measured member growth engine alongside word of mouth. The playbook is documented and ready for the next market.

Requirements

• Luxury services fluency: Experience marketing high-ticket services (not products) to affluent, discerning customers. Background in luxury hospitality, private members clubs, premium wellness, boutique fitness, concierge, or executive health.
• Partnerships and PR: Proven ability to build brand partnerships that produce customers and manage PR agencies effectively, distinguishing between coverage and buzz.
• Startup build experience: Built a marketing function from scratch or near-scratch at an early-stage company. Understands what it means to be the whole department before leading one.
• 5–8+ years in marketing: Breadth across the full stack: brand, performance, content, email, events.
• Hands-on paid media: Personally set up and optimized Google and Meta campaigns — written copy, structured audiences, read dashboards — not just reviewed agency reports.

Skills

• Full-stack operator: Set strategy in the morning and execute campaigns in the afternoon. Comfortable getting hands-on with tests, content creation, and landing page fixes.
• Owner mindset: Measure outcomes, not hours. Manage energy to deliver during intense weeks for launches and events.
• Brand guardian with taste: Notice when details (fonts, captions, experiences) are off-brand and care about the last 10% of polish.
• Relationship builder: Genuinely enjoy people, follow up consistently, and have doors open in NYC’s wellness, hospitality, and media worlds.
• Mission alignment: Believe healthcare should feel personal, proactive, and human — and want to build a brand around that belief.

This Probably Isn't for You If…

• You’ve only marketed products or worked in large teams where “hands-on” meant writing briefs.
• You need an established playbook — here, you write it.
• You’d rather manage the work than do the work. For a while, you’ll do plenty of both.

Benefits

• First marketing leader, full mandate: Build the entire function — brand, budget, channels, agencies — reporting directly to the founder & CEO. As the company scales, the function scales under you.
• A product that deserves it: Amplify an exceptional offering: two founding physicians who write and speak at a world-class level, a five-star member experience, and membership demand built by word of mouth alone.
• Small team, big standard: Collaborate with a senior team that lives our PACI principles — Personalized, Accessible, Caring, Inspiring.

About PrimaryMD

PrimaryMD is a tech-enabled concierge primary care practice emphasizing The Human Advantage — proactive, relationship-based care that’s tech-enabled but always human-first. From advanced diagnostics to personalized care plans and continuous support, we empower members to optimize their healthspan. Join us in building a future where medicine is personal, preventive, and profoundly impactful.