Head Of Marketing - Luxury Concierge Medicine

About the Role

PrimaryMD is a concierge primary care and longevity practice redefining what medicine feels like. Our members pay $18,000 a year for a real physician partner — unhurried visits, advanced diagnostics, and a care team that proactively builds their longevity plan. We operate in New York and San Francisco, we're founder-led and built on our own revenue — no investors to answer to — and our SoHo flagship opens this fall.

You'll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.

Location: Hybrid, New York City — in office 3–4 days a week (Hudson Yards today; our SoHo flagship opens this fall), and out in the city for events and partnerships
Reports to: Founder & CEO
Team: Agency and freelance partners from day one; full-time hires as the engine scales
Compensation: $135,000–$165,000 base

Responsibilities

• Build the Member Growth Machine: Launch and optimize Google and Meta campaigns, build funnel analytics, kill what doesn’t work fast, and scale what does. Ensure marketing reliably delivers new members every month at a measurable acquisition cost.
• Own the Brand, End to End: Guard PrimaryMD’s brand identity, ensuring every touchpoint — from Instagram posts to the SoHo lobby to member emails — aligns with our PACI voice: Personalized, Accessible, Caring, Inspiring.
• Run Partnerships & PR: Build relationships with wellness, fitness, hospitality, and lifestyle brands; create in-person events; secure press positioning our physicians as leaders in concierge longevity care. Manage PR agencies to demand results.
• Own Email & Lifecycle Marketing: Develop and execute email strategy — prospect nurture, newsletters, member communications — and maintain CRM discipline.
• Lead the Agency Roster: Oversee AEO/SEO agency from day one, set targets, hold them accountable, and scale or cut agencies/freelancers as needed. Manage budget as if it’s your own.
• Launch SoHo: Lead the campaign for our flagship opening this fall — events, press, partnerships, and paid support to make it a statement.

Success Metrics

• By Day 90: Diagnose the funnel, lock brand foundations, launch first paid campaigns, and get the email engine shipping. The SoHo opening plan is in motion.
• By Month 6: At least two channels produce members at a known cost. The agency roster performs or is replaced. Our brand gains recognition in relevant circles.
• By Year 1: Marketing becomes a predictable, measured growth engine alongside word of mouth. The playbook is documented for expansion.

Requirements

• Experience:
  • 5–8+ years in marketing, with breadth across brand, performance, content, email, and events.
  • Luxury services fluency: marketed high-ticket services (e.g., concierge health, premium wellness, luxury hospitality) to affluent customers.
  • Partnerships/PR: Built brand partnerships that drove customers and managed PR agencies effectively.
  • Startup build: Built a marketing function from scratch at an early-stage company.
  • Hands-on paid media: Personally set up and optimized Google/Meta campaigns (copy, audiences, dashboards).
• The Person:
  • A full-stack operator: strategic in the morning, hands-on in the afternoon (e.g., spinning up tests, shooting content, fixing landing pages).
  • An owner: Measures outcomes, not hours; manages energy to deliver during intense weeks.
  • A brand guardian: Notices and cares about details (fonts, voice, experience).
  • A relationship builder: Genuinely likes people, follows up, and opens doors in NYC’s wellness/hospitality/media worlds.
  • Bought into the mission: Believes healthcare should feel personal, proactive, and human.

This Probably Isn’t for You If…

• You’ve only marketed products or worked in large teams where "hands-on" meant writing briefs.
• You need an established playbook — here, you write it.
• You’d rather manage work than do it (you’ll do both for a while).

Benefits

• First marketing leader with full mandate: Own the brand, budget, channels, and agencies, reporting directly to the CEO.
• Amplify an exceptional product: Two founding physicians with world-class communication, a five-star member experience, and demand built by word of mouth.
• Senior, collaborative team: Small team living PACI principles (Personalized, Accessible, Caring, Inspiring).

About PrimaryMD

PrimaryMD is a tech-enabled concierge primary care practice emphasizing The Human Advantage — proactive, relationship-based care that’s tech-enabled but always human-first. From advanced diagnostics to personalized care plans and continuous support, we empower members to optimize their healthspan. Join us in building a future where medicine is personal, preventive, and profoundly impactful.