Head of Marketing

About the role

We're hiring a Head of Marketing to own how golfers discover, trust, and fall in love with GOLF+. You'll report directly to the CEO and define how marketing accelerates the next chapter of GOLF+. You'll establish the vision for the marketing organization, shape how our brand shows up across every golfer touchpoint, and build the team, capabilities, and operating rhythm needed to support our growth across VR, mixed reality, and simulator.

Responsibilities

• Define how GOLF+ shows up in the world, including our positioning, voice, and narrative.
• Build belief among golfers who don’t yet think they need us through cultural relevance, earned attention, and trust.
• Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function deliberately over the next 12 to 18 months.
• Own positioning and messaging, and make our launches land. Answer “why GOLF+, why now, why VR, why sim” before anyone asks which campaign and make GOLF+’s first impression as a new entrant in simulator golf land with impact.
• Shape the strategy and direction for how we leverage creators, ambassadors, institutional partners such as the PGA TOUR, PGA of America, and Meta, and golfer-to-golfer word of mouth.
• Treat ambassadors as relationships, not media buys, in order to establish legitimacy and fuel growth.
• Orchestrate growth across channels and own the outcome. Performance and lifecycle marketing reports to you, but it should be a lever you keep honest through targets, channel mix, CAC, and LTV, not your center of gravity.

Requirements

A deep, genuine love of golf and a real understanding of the golf customer. This is a non-negotiable - you live and breathe golf. A complete, well-rounded marketer who has led across brand, go-to-market, partnerships, and growth - not a single-channel specialist. Content-first marketer with a proven ability to build trust, demand, and brand affinity through compelling storytelling. You understand that the best marketing earns attention through exceptional content, creators, community, and authentic relationships, not just paid distribution. Takes full ownership of outcomes, has a real appetite to lead, and is relentless from concept through execution. We value this far more than years of management experience. A great communicator with experience running meetings, aligning stakeholders, and clearly conveying plans, roadmaps, and directives that keep the business aligned. A player-coach, comfortable operating lean, ready to do the work yourself now and build the team deliberately. Analytical and performance-literate. You own targets, read the dashboards, and keep CAC honest, without making the funnel your center of gravity. Fluent with AI tools as a force multiplier across research, content, and workflow.

Qualifications

Based in Austin, TX, working in person with the team.

Skills

Existing relationships in golf, golf media, or the golf creator world. Familiarity with how the golf industry works (OEMs, teaching pros, club fitting, launch monitors). Experience launching a product into a skeptical or new-to-category audience. Experience in gaming, VR, consumer tech, sports, or creator-driven platforms. Brand-building at an early-stage or high-growth company.

Benefits

In our commitment to attracting top talent, we recognize the importance of offering competitive compensation packages, which will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. GOLF+ also cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package for full-time employees that includes healthcare benefits, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, well-being benefits, unlimited paid time off, paid parental leave, several paid holidays, and a golf stipend, among others.

Pay

Compensation will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.

Schedule

Based in Austin, TX, working in person with the team.