Head of Marketing

Responsibilities

• Strategy & Ownership of the Number
• Define Tutor's marketing strategy across both motions and own marketing's contribution to revenue: pipeline sourced and influenced, measured honestly
• Operate as a full member of the leadership team in tight partnership with the Head of Sales on a shared pipeline
• Category & Brand
• Own Tutor's narrative and positioning: cement our position in public and industry awareness and lay claim to the category while our timing advantage lasts
• Build a quarterly event/PR drumbeat, anchored by a flagship annual Tutor event serving press, enterprise relationship-building, and pipeline
• Systematize founder-led thought leadership and decide how our research and product milestones get told to press, analysts, and the community
• Bring coherence to our brand and product architecture as the product line expands
• Product Marketing
• Oversee messaging, customer proof, and sales enablement across product lines and buyer types
• Ensure every deployment turns into marketing assets: case studies by default, quantified ROI stories, and vertical collateral in daily use by the sales team
• Demand Generation
• Build the vertical demand engine for the mid-market motion: vertical landing pages, content, nurture, and inbound that make our core products progressively lower-friction to sell
• Stand up account-based marketing for the enterprise motion with Sales: target-account strategy, executive-level content and programs, and air cover for our largest pursuits
• Team & AI-Native Operations
• Recruit and lead a small, exceptional team amplified by AI agents — collateral production, research, and campaign operations largely run on pipelines the team designs
• Own the marketing budget and vendor/agency relationships, with a bias toward building capability in-house

Qualifications

• 10+ years in B2B marketing with experience scaling a marketing function 1→N at a startup (0→1 experience a strong plus)
• Experience bringing a novel product category to market, creating demand rather than competing for existing search volume in a crowded space
• Full-stack marketer with a strong product marketing core and real depth in demand generation, events, and PR/brand/category communications
• Experience across both mid-market velocity and high-touch, high-value enterprise motions
• Experience marketing to non-technical operational buyers (plant, operations, and supply chain leadership)
• A track record of tight, trusted partnership with sales leadership on a shared pipeline number
• AI-native: software-capable or deeply curious, already using AI as leverage in your work, and excited to build a marketing org around it
• High-agency, creative, and spiky — strong opinions, distinctive work, and a bias to ship
• Based in / willing to relocate to the Boston area — this role is in person at our Watertown HQ; travel up to :20% (customer sites, trade shows), though likely less

You're probably not a fit if your playbook is primarily paid-channel demand gen, if you're a brand leader who doesn't own pipeline, or if you've only operated inside large marketing organizations with big teams and agency support.