Head of Integrated Marketing

About the role

We’re looking for a Head of Integrated Marketing to own global demand generation, integrated campaigns, and cross-sell/upsell programs for Diligent’s AI-powered GRC platform. This senior leadership role is responsible for driving high-quality full-funnel pipeline for net-new acquisition and cross-sell/upsell across the existing base. You will define the strategy, lead the team, and execute integrated campaigns, paid media, lifecycle marketing, advocacy, and reference programs, as well as the always-on engine supporting regional and account-based motions.

You will join Diligent at an exciting moment as the company launches its new AI-powered GRC platform, designed to help General Counsels, Chief Compliance Officers, Audit, and Risk Leaders with agentic workflows and a robust, differentiated experience.

Responsibilities

• Global Campaign Strategy & Leadership
  • Define, own, and execute the global integrated campaign strategy for demand generation, aligned to company pipeline and bookings targets.
  • Partner with Brand and Product Marketing to deliver the Diligent story across outbound channels for the AI GRC platform, driving high-quality leads, adoption, and engagement.
  • Collaborate with Product, Brand, and Analytics teams to refine messaging and channel selection based on competitive dynamics.
  • Lead, develop, and grow a global team of demand generation, digital, and campaign marketers.
  • Own global top-of-funnel coverage to drive high-quality leads and rigorously evaluate lead quality and conversion.
  • Develop cross-sell/upsell strategies for the current customer base, leveraging new platform and AI narratives.
  • Build scalable global campaign frameworks and assets to support local execution with Field Marketing.
  • Act as the primary marketing partner to Sales and RevOps on pipeline generation; represent Revenue Marketing in monthly operating reviews (MORs), pipeline reviews, and planning cycles.
• Net-New Demand Generation
  • Own and scale paid media strategy and integrated campaigns across search, social, and programmatic to drive high-quality net-new pipeline.
  • Build and manage always-on nurture, lifecycle, and agentic programs that convert awareness into qualified pipeline.
  • Partner with Product and Product Marketing to ensure campaign messaging reflects product nuances and competitive positioning.
  • Leverage AI for prospect sales intelligence to identify lift and tipping points in the net-new funnel.
  • Develop outbound plays in partnership with Sales that align with marketing-led motions.
  • Refine ideal customer profile and persona-based targeting to improve lead quality and conversion rates.
• Cross-Sell & Upsell
  • Own full-funnel campaign strategy for cross-sell/upsell of the full Diligent platform into the existing base.
  • Design integrated campaigns that support land-and-expand motions and multi-product adoption.
  • Partner with Customer Success on base-expansion signals, renewal timing, and expansion campaigns.
  • Leverage AI for sales intelligence to understand lift and tipping points in the client sales funnel.
  • Work with growth and analytics teams to identify triggers and intent.
• Measurement & Operations
  • Own pipeline and campaign reporting on leads, conversion rates, CAC, and channel-level ROI in partnership with RevOps/Marketing Ops.
  • Evaluate and optimize lead scoring systems to improve follow-up and outcomes.
  • Assess and expand the automation and campaign technology stack for AI optimization.
  • Manage the global demand generation and paid media budget; report ROI and pipeline influence to executive leadership.
• Cross-Functional Partnership
  • Partner closely with Enterprise/Field Marketing, Growth, and Brand to keep campaign programs integrated.
  • Collaborate daily with Marketing Ops and Sales Ops on attribution, forecasting, and reporting.
  • Bring a data-driven, channel-informed perspective to broader marketing strategy and planning.

Requirements

• 12+ years in B2B/SaaS marketing, including 5+ years leading demand, integrated, or revenue marketing teams in a fast-paced, high-growth, multi-region environment.
• Demonstrated experience owning integrated campaign and customer marketing strategy at scale, with a track record of driving pipeline and conversion.
• Experience building full-funnel programs in a multi-product platform business.
• Deep comfort operating at the executive level with Sales and RevOps leadership; strong influence and cross-functional collaboration skills.
• Fluency in pipeline and funnel metrics and long, complex B2B sales cycles.
• Command over marketing automation, CRM, and paid media platforms; strong grasp of attribution and channel-level ROI.
• Global experience: has led or worked closely with teams outside their home region.
• Preferred experience in a $500M+ ARR SaaS company with a multi-product cross-sell/upsell motion.
• Experience executing product transformation stories in campaigns.
• BA in a related field.
• Quarterly travel is expected for visits to key offices and regional hubs.

Benefits

• Flexible work environment with a hybrid model (50% onsite if within commuting distance of a Diligent office).
• Global days of service, comprehensive health benefits, meeting-free days, and a generous time-off policy.
• Wellness programs and Employee Resource Groups supporting diversity and inclusion.
• Offices in major global hubs, including New York City, Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.

Pay

U.S. pay range: $200,000—$275,000 USD.

About Us

Diligent is the AI leader in governance, risk, and compliance (GRC) SaaS solutions, serving over 1 million users and 700,000 board members. The Diligent One Platform provides a consolidated view of GRC practices, enabling better decision-making and risk management. We foster a culture of innovation, curiosity, and collaboration, with teams across the globe working to build the future of AI-driven workflows.