Head of Integrated Marketing & Campaigns

About the role

This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Responsibilities

• Develop and lead global, multi-channel marketing campaigns
• Translate narratives into integrated programs across various channels
• Ensure consistent messaging across business segments and strategies
• Partner with Brand, Communications, and Investment Teams for campaign alignment
• Oversee global media planning and strategy across all platforms
• Establish performance frameworks and KPIs for engagement and impact
• Optimize media allocation to drive efficiency and ROI

Qualifications

• Bachelor's degree (required)
• 12+ years of relevant experience (required)
• Marketing leadership experience in asset management or financial services (preferred)
• Proven ability to develop and execute integrated advertising campaigns
• Deep media strategy and performance optimization expertise
• Strong understanding of private markets and institutional investor audiences

Benefits

• Comprehensive health insurance
• Life insurance and disability coverage
• Retirement benefits
• Paid time off and holidays
• Family planning benefits and wellness programs
• Eligibility for annual discretionary incentive program