Head of Integrated Marketing & Campaigns

Carlyle is seeking a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role will orchestrate the firm’s global campaign strategy, integrating brand, content, and channel activation to drive measurable impact, engagement, and performance across priority audiences. The role requires deep expertise in brand development, global advertising, media strategy, and multi-channel execution, with a strong understanding of private markets and institutional investor audiences.

In-Office Requirement: 4 days per week

Responsibilities

• Architect and lead integrated marketing programs that directly support fundraising cycles, product launches, as well as LP growth and retention across the firm's global platform.
• Serve as a marketing counterpart to investment teams, with deep command of private markets structures, fund mechanics, and asset class dynamics across credit, equity, infrastructure, and real assets.
• Convert complex investment theses and macroeconomic perspectives into compelling content marketing programs across paid, owned, and earned channels.
• Develop distinct messaging architectures for institutional LP audiences, ensuring alignment with investor type, relationship stage, and fundraising objective.
• Integrate thought leadership, product marketing, and corporate storytelling into cohesive 360° activation strategies tied to the firm's commercial calendar.
• Lead end-to-end campaign execution from ideation through launch and post-campaign analysis, maintaining accountability for timeline, quality, and commercial impact.
• Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms.
• Ensure consistent messaging and creative excellence across regions, business segments, and investment strategies.
• Own marketing attribution and performance reporting, with metrics tied to commercial outcomes.
• Implement structured planning, budget management, and reporting processes that provide leadership with a clear view of marketing's contribution to the firm's strategic objectives.
• Drive continuous improvement through data-informed analysis of campaign performance across channels and investor segments.
• Partner closely with Brand, Communications, and Investment teams to align campaign strategy with firm positioning, product priorities, and market timing.
• Manage senior internal stakeholders across investment teams, regional leadership, and global functions — building the credibility and relationships required to influence commercial strategy through marketing.
• Build and manage a high-performing ecosystem of internal teams and external agency partners, ensuring seamless delivery at scale.

Requirements

Education & Certificates

• Bachelor’s degree required
• Concentration in Marketing, Business or a related field preferred
• Master’s or MBA preferred

Professional Experience

• 12+ years of marketing experience, with significant tenure in asset management, private markets, financial services, or a comparably complex institutional B2B environment.
• Demonstrated track record building and leading integrated, multi-channel marketing programs at a global scale, from strategy through execution and commercial impact measurement.
• Deep expertise in media strategy, planning, and performance optimization across paid digital, programmatic, social, search, and premium partnerships, with direct accountability for budget allocation and ROI.
• Proven ability to work directly with investment professionals and senior leadership, translating commercial priorities into marketing strategy with credibility and speed.
• Strong command of marketing technology, data infrastructure, and attribution methodologies relevant to a sophisticated institutional marketing function.

Competencies & Attributes

• Strong understanding of private markets and investor audiences.
• Experience leading cross-functional teams in a global matrixed organization.
• Demonstrated ability to operate at both strategic and executional levels.
• Exceptional communication and stakeholder management skills.

Benefits

• Comprehensive benefits package including retirement benefits, health insurance, life insurance, and disability.
• Paid time off and paid holidays.
• Family planning benefits and various wellness programs.
• Eligibility to participate in an annual discretionary incentive program, dependent on individual and organizational performance.

Pay

The anticipated base salary range for this role is $220,000 to $250,000 (specific to New York, NY).

About the Company

The Carlyle Group (NASDAQ: CG) is a global investment firm with $477 billion of assets under management, across 678 investment vehicles as of December 31, 2025. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world's largest and most successful investment firms, with more than 2,500 professionals operating in 27 offices across North America, Europe, the Middle East, Asia, and Australia.

Carlyle’s purpose is to connect people, ideas, and capital to fuel growth for companies and performance for investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions, and corporations. Carlyle invests across three segments — Global Private Equity, Global Credit, and Carlyle AlpInvest — and has deep expertise across industries, markets, and geographies.

Carlyle emphasizes diversity, development, retention, and inclusion through internal processes and seven Employee Resource Groups (ERGs). The firm cultivates a culture where ideas are openly shared and challenged, connecting diverse expertise and perspectives to drive enduring value.