Head of Growth & Demand Generation

The Role

The Head of Growth & Demand Generation owns Gray Swan's pipeline generation strategy. This is a revenue-critical leadership role responsible for building and scaling a repeatable demand engine that consistently generates high-quality, sales-accepted pipeline. You'll partner closely with Sales, Product, and company leadership to define our demand strategy, identify the highest-impact digital growth opportunities, and execute programs that accelerate revenue. As an early marketing leader, you'll have the opportunity to shape both the function and the company's long-term growth strategy. This role includes a variable compensation component tied directly to qualified pipeline generation, aligning marketing performance with measurable business outcomes.

What You'll Do

• Build and scale a multi-channel demand generation engine across outbound, inbound, ABM, paid media, partnerships, content, events, and growth experiments.
• Own quarterly and annual pipeline gen targets aligned with company revenue goals.
• Define our targeted segmentation strategy and channel mix to maximize pipeline creation and conversion.
• Partner closely with Sales leadership to improve lead quality, qualification, conversion rates, and overall pipeline efficiency.
• Own marketing performance, including budget allocation, attribution, ROI, funnel conversion, and experimentation across every stage of the lead journey.
• Collaborate with Product, GTM Operations, and executive leadership to continuously refine and develop high-converting generation campaigns to explode revenue growth.

Who You Are

• 5+ years of experience in B2B SaaS, Cyber Security or AI Security marketing, with a strong focus on demand generation, growth marketing, or revenue marketing.
• Proven track record of building and scaling pipeline generation programs within a high-growth startup environment.
• Experience developing integrated demand generation strategies across inbound, outbound, ABM, paid acquisition, partnerships, and events.
• Strong understanding of marketing analytics, attribution, funnel optimization, and performance measurement.
• Experience with modern marketing and sales technology (we currently use HubSpot), along with a data-driven approach to experimentation and optimization.
• Comfortable operating as both a strategic leader and a hands-on builder in a fast-moving environment.

If you don't meet 100% of these qualifications, we still encourage you to apply. We care more about your ability to create impact than checking every box.

You'll Thrive Here If You

• Are obsessed with building predictable, repeatable pipelines — not just generating marketing activity.
• Have experience using AI tools/automation as force multipliers to move faster, work smarter.
• Are highly analytical, naturally curious, and constantly testing new ideas to improve performance.
• Are comfortable owning ambitious growth goals and being measured by business outcomes.
• Are equally energized by developing strategy and rolling up your sleeves to execute.
• Are motivated by building something from the ground up and helping define the next phase of Gray Swan's growth.
• Take ownership and high accountability for end-to-end campaigns.
• Are a self-starter.

Compensation

$170,000 - $250,000 plus performance-based bonus and meaningful equity package.

Benefits

• 401k with up to 4% matching
• 28 days annual leave (vacation + holidays)
• Health, dental, and vision coverage
• Catered lunches (Pittsburgh office)
• Flexible work arrangements
• Visa sponsorship available for exceptional candidates