Head of Demand Generation & Growth Marketing

Responsibilities

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor and grow a high-performing team
• Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

Qualifications

• Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
• 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
• Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
• Collaborative, growth-oriented leader with experience managing internal teams and agencies

Preferred Qualifications

• Proven success leading marketing initiatives across multiple countries or regions
• Industry-specific campaign expertise

Perks & Benefits

• Medical, dental, and vision plans that are designed to fit you and your family’s needs
• Flexible vacation time to promote a healthy work-life blend
• Paid parental leave to support you and your family
• Monthly Gym & Phone allowance
• Work from home office stipend to help you succeed in a remote environment
• Lunches and dinners included for in-office employees via Grubhub

Compensation

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base, Bonus + Equity.

OTE Range: $280k-$330k

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.

In addition, total compensation includes a comprehensive benefits package for you and your family.