Head of Demand Generation & Growth Marketing

Responsibilities

• Design and execute a comprehensive growth strategy to drive qualified pipeline and revenue
• Lead growth marketing efforts across various channels prioritizing efficiency and ROI
• Oversee website strategy to maximize conversion rates and enhance brand experience
• Develop and scale SEO/AEO and content initiatives to attract organic traffic
• Create impactful demand generation campaigns to shape market perception of the company
• Implement an experimentation framework for A/B testing and channel evaluations
• Collaborate with cross-functional teams to align growth strategies with audience segments and pipeline goals
• Manage agency relationships ensuring quality and alignment
• Build and mentor a high-performing marketing team
• Optimize the growth marketing tech stack in partnership with RevOps

Qualifications

• Bachelor's degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
• 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets through digital channels
• Experience with enterprise buyer journeys and ABM motions
• Proficient in Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, and dashboarding tools like Looker or Tableau
• Strong analytical skills with a data-driven mindset
• Experience in team management and collaboration with agencies