Head of Demand Generation & Growth Marketing
Ladders · San Francisco, CA · 1 mo ago
On-siteMarketing$280k–$330k/yrFull-time
Responsibilities
- Design and execute an end-to-end growth strategy across various channels to drive qualified pipeline and revenue
- Lead and optimize growth marketing efforts focusing on efficiency and ROI
- Oversee website strategy to enhance conversion rates and brand experience
- Create SEO/AEO and content strategies to increase organic traffic
- Create demand generation campaigns that influence market perception of the company
- Implement a robust A/B testing framework for continuous improvement
- Collaborate with cross-functional teams to align strategies with audience segments and pipeline goals
- Manage relationships with agencies and vendors to ensure quality and alignment
- Build and mentor a high-performing marketing team
- Partner with RevOps to enhance the growth marketing tech stack
Qualifications
- Bachelor's degree in Computer Science, Marketing, Business or related field; MBA preferred
- 7+ years of progressive experience in B2B SaaS marketing, including 3+ years in a growth leadership role
- Proven track record of delivering measurable business impact through digital channels
- Experience with enterprise buyer journeys and account-based marketing (ABM)
- Proficiency in tools including Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, and SEMrush
- Strong analytical skills and understanding of data architecture
- Collaborative leader with experience managing teams and agencies
Benefits
- Comprehensive medical, dental, and vision plans
- Flexible vacation policy to support work-life balance
- Paid parental leave for family support
- Monthly allowances for gym and phone expenses
- Stipend for remote office setup
- In-office meals provided via Grubhub