Director, Growth Marketing & Demand Generation

This is a builder's role, reporting to the VP Marketing. You will own our demand generation strategy and the systems that execute it, and carry a number for what marketing contributes to the pipeline. You will set the plan, run the channels, own the marketing automation engine, and build the measurement layer that tells us what is working. Where process does not exist yet, you will create it.

About the role

We are a company that sells identity and audience intelligence to sophisticated buyers, so we expect our own growth engine to be a credible example of what we sell. You will be the person accountable for making that true. You will partner closely with Sales Operations (who owns the outbound motion), our SDR partner agencies, and CRM mechanics. That partnership is central to the role, and defining how leads move between marketing and sales is your responsibility to design and hold.

Responsibilities

• Pipeline: Carry a shared pipeline target with Sales and be accountable for marketing's contribution to it. Success is measured in qualified pipeline and revenue, not in lead volume or activity.
• The demand strategy and its execution: Decide where we invest to reach our buyers, translate that into campaigns that run on time and on budget, and adjust based on what the data says. Includes account-based programs against a defined target account list.
• Paid media performance: Own budget, strategy, and day-to-day performance across the major paid B2B channels. Know your cost per opportunity, defend your allocation, and reallocate quickly when a channel stops returning.
• The marketing automation and CRM engine: Own the marketing side of HubSpot end-to-end, including segmentation, lifecycle programs, and lead scoring logic that move a prospect from first touch to sales-ready. Own the health of the data and email deliverability.
• Measurement leadership: Build reporting that connects spend to pipeline to revenue, present it to leadership without being asked, and explain why the numbers moved.
• The stack as it evolves: Evaluate and select tools as we grow, lead any migration, and partner with Sales Operations on platform governance.
• A culture of testing: Run a continuous experimentation agenda across channels, offers, and conversion paths, and turn what you learn into the next cycle of strategy.

Requirements

• 8+ years in demand generation, growth marketing, or performance marketing, with meaningful time in B2B.
• Operated at director level, or a senior manager clearly ready for the step.
• Owned a pipeline number. Can articulate what marketing sourced or influenced in dollars, how it was measured, and what you did when you were behind. This is the requirement we weigh most heavily.
• Still hands-on: personally run paid campaigns and built inside a marketing automation platform. May have managed people or agencies, but have not been away from the work long enough to have lost the craft.
• Built rather than inherited: stood up a function, platform, or measurement system where none existed. Comfortable being the person who decides how something should work.
• Analytical by instinct: reach for the data before the opinion, honest when a program is not working, and can hold your own in a conversation about attribution and its limits.
• Partner well with Sales: negotiated lead definitions and handoff expectations with a sales organization and made them stick.

Desired Experience

• Account-based platforms and intent data.
• Standing up or migrating a marketing automation or CRM platform.
• Web analytics and structured testing.

Pay

$125,000 to $145,000

Schedule

Remote position with potential for occasional travel.

About Bridge

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. Bridge makes it easy to find your ideal customers and reach them anywhere—Facebook, email, desktop, mobile, connected TV. We work with you every step of the way to optimize campaign performance so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Benefits

• Health & Wellness: Medical, dental, and vision coverage for you and your dependents, with multiple plan options. Telehealth access included.
• Financial Protection: Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement: 401(k) with company match.
• Time Off: Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras: Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance, discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.