Head of Growth & Demand

About the Company

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive—not just survive. From running a shop to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution—all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. We’re not just building shop management software; we’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward—one interaction at a time.

Culture

At Tekmetric, we’re building a culture where winning matters—not for ego, but because when our customers win, we win together. We move fast, stay curious, and take full ownership of our results—no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves—but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive.

At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Travel is an expected part of every role, and we come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

About the Role

Tekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow—across paid media, organic search, AI-driven visibility, our website as a primary conversion driver, and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise segments. You’ll hold full accountability for pipeline outcomes, build the programs that make inbound growth repeatable, and develop the team that sustains it. You’re a builder, not just an operator of an inherited playbook. You know how to stand up an inbound demand engine from scratch, find the channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what’s working—all while holding yourself accountable to the numbers that matter to the business, not marketing vanity metrics.

Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and the urgency of an operator, and are ready to own the number—this one’s for you.

Responsibilities

• Run High-Performance Paid Media
  • Own paid search and paid social strategy, execution, optimization, and reporting
  • Manage our performance marketing agency to ensure top-tier productivity and ROI
  • Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments
  • Run continuous experimentation across targeting, bidding, creative, and landing experiences
  • Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise
• SEO & AI-Driven Search Visibility
  • Scale organic growth across traditional search and emerging AI/LLM discovery channels
  • Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions
  • Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX
  • Continuously evolve strategy based on how buyers search, discover, and evaluate—because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audiences
• Website & Conversion Performance
  • Own Tekmetric.com as a revenue-driving product built for conversion, clarity, and discoverability
  • Improve visitor → lead → SQL conversion rates across all entry points and segments
  • Build and optimize landing pages aligned to campaigns, segments, and the full customer journey
  • Establish a rigorous, always-on testing roadmap across pages, flows, and messaging
  • Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site
• Integrated Campaign Planning
  • Own the annual and quarterly campaign calendar—developing coordinated, multi-channel campaign strategies that drive inbound volume across all segments
  • Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise—tailoring messaging, offers, channel mix, and timing to how each buyer discovers and evaluates solutions
  • Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against—ensuring every function is pulling in the same direction
  • Track campaign performance end-to-end from impression to pipeline, with clear attribution back to inbound volume by segment
• AI-Enabled Growth Operations
  • Leverage AI tools to accelerate content creation, testing velocity, and optimization at scale—building programs that perform for the human reading them and the machine deciding whether to surface them
  • Build systems that enable rapid iteration without adding headcount
  • Identify opportunities where AI can replace manual work and increase output quality and speed
  • Foster a team culture of experimentation, AI adoption, and operational excellence
• Analytics, Forecasting & Funnel Visibility
  • Build forecasting models to predict inbound volume, pipeline quality, and cost efficiency by channel and segment
  • Partner with GTM Ops on attribution and funnel visibility—ensuring you have the reporting infrastructure to make fast, high-quality decisions
  • Monitor performance daily to spot trends early and act quickly
  • Translate performance data into strategic decisions across paid, organic, web, and campaign channels
• Team & Function Leadership
  • Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM—hiring for the skills you need and building a culture of accountability, experimentation, and speed
  • Set clear priorities, workflows, and growth paths as the inbound acquisition engine scales
  • Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps
  • Serve as the connective tissue between the Growth function and the rest of the marketing org—briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline

Requirements

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech—with meaningful time at the Director level or above
• Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
• Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise)
• Deep experience across SEO and AEO—technical, content, and on-page—and a sophisticated understanding of how AI is reshaping search behavior and discovery
• Demonstrated ability to own a website as a revenue-driving product, not a marketing asset
• Experience marketing to fragmented, distributed SMB audiences at scale—specifically reaching and converting a buyer who doesn’t behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
• Genuine fluency with AI-powered tools and modern martech—intent data platforms, signal-based targeting, AI-assisted content and personalization
• Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta
• Experience building and developing a team—hiring, structuring, and elevating the people around you
• Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty
• Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scaling environment
• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus
• Familiarity with AEO strategies and LLM-driven discovery a plus
• Familiarity with community-led growth or advocacy-driven acquisition models a plus

Benefits

• Health & Wellness
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits (Medical, Dental, Vision, Prescription) with 100% premium coverage for employees and 50% for families
  • Free, confidential counseling through BetterHelp
• Investing in Your Future
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • Up to $60/month wellness stipend for fitness, mental health, or other wellness activities
  • $300 home office setup bonus after one year of employment
  • Support for continuing education
• Hybrid and remote work flexibility
• Team and company-wide offsites for collaboration and relationship-building