Head of Expansion & Growth, LATAM & CAC

About the role

We are seeking a highly collaborative, agile leader to step into the role of Head of Growth & Expansion, LATAM. Reporting directly to the General Manager of LATAM, you will be a unique strategic contributor driving the future footprint of On across Latin America and the Caribbean. In this high‑impact position, you will be a critical partner supporting both direct and distributor markets on our omnichannel strategy, acting as the unified voice for LATAM in global and regional forums and turning complex visions into reality.

Responsibilities

• Serve as the primary representative and strategic voice for the LATAM & CAC region in high‑level global and regional forums, delivering an integrated point of view that reflects regional nuances and opportunities.
• Partner with regional and global stakeholders to coordinate and support the omnichannel strategy across direct and distributor markets, bridging wholesale plans with globally led e‑commerce and retail DTC initiatives.
• Design and lead an integrated, highly cohesive regional go‑to‑market (GTM) process across Brazil, Mexico, and distributor markets.
• Champion the rollout of AI initiatives across LATAM, identifying opportunities to drive operational efficiency, enrich customer experiences, and elevate cross‑functional productivity.
• Partner with Global and Americas leaders to launch new product categories and aggressively scale future categories, especially accelerating the Apparel category in collaboration with DTC Global Leaders.
• Drive end‑to‑end execution of complex, highly confidential regional projects, acting as the central PMO hub for high‑impact growth initiatives.
• Lead the development of robust regional business cases for expansion initiatives, assessing viability of new distribution channels, store openings, and strategic decisions.
• Support regional implementation of global initiatives, launching new business verticals, expanding product categories, and embedding advanced operating models.
• Collaborate with regional and channel commercial leaders to build, optimize, and challenge regional Long‑Range Plans, ensuring alignment with financial and brand targets.
• Orchestrate cross‑functional teams to deliver seamless omni‑channel execution of strategic projects, creating a premium, unified brand experience.

Requirements

• 10+ years of progressive experience in management consulting, business development, PMO, or strategic expansion within sports performance, footwear, premium consumer goods, or technology industries.
• Proven ability to operate successfully in a highly matrixed global organization and navigate complex stakeholder environments.
• Demonstrated track record of managing complex, cross‑functional projects from concept to execution, with strong structural thinking and prioritization skills.
• Deep understanding of omnichannel retail dynamics, wholesale lifecycles, and commercial operating models (Wholesale, Retail, E‑com, and Distributor‑led) across Latin American markets.
• Experience leading or championing digital innovation, digital transformation, or AI‑driven projects within business operations.
• Ability to thrive in an entrepreneurial environment, turning ambiguous, confidential initiatives into structured, actionable roadmaps.
• Exceptional communication and influence skills; culturally agile communicator who can synthesize diverse perspectives into a single regional point of view and influence senior global leaders without formal authority.
• Complete fluency in English and Spanish; proficiency in Portuguese is a strong asset.
• Willingness to travel approximately 20–25% of the time across regional offices (São Paulo, Mexico City, etc.) and global headquarters.

Benefits

On offers an environment centered around growth and progress, providing tools for holistic development—physical, mental, and professional. The company fosters a supportive, team‑oriented atmosphere with access to personal self‑care resources, encouraging purpose‑driven work.