Head of Commercial Growth

Role Snapshot

Purpose: Grow revenue from Mercola’s existing supplements, new supplement launches and at-home lab tests through profitable customer acquisition, repeat purchasing and partnerships.

• Pay: Base salary plus performance pay tied directly to new customers, active buyers, monthly product revenue and customer acquisition cost.
• Location/Schedule: Remote / Full-Time

Key Responsibilities

• Own revenue outcomes for the existing supplement line and at-home lab tests.
• Lead new supplement launches from go-to-market planning through sustained sales.
• Increase new customers, active buyers, repeat purchases and reorder rates.
• Run paid acquisition through Hawke Media, setting targets, reviewing results weekly and holding the agency accountable for customer acquisition cost and revenue.
• Reallocate channel spend based on measured return and growth efficiency.
• Turn the Florida practitioner-clinic and UK gym bone-screening partnerships into measurable sources of customers and product revenue.
• Monitor commercial performance and improve acquisition cost while scaling volume profitably.
• Operate directly across acquisition, agencies and partnerships before building a team.

Must-have Qualifications

• Proven experience growing a direct-to-consumer health or supplement business.
• A demonstrated record of reducing customer acquisition cost while scaling customer volume.
• Experience managing performance agencies against business results.
• Direct accountability for acquisition and revenue outcomes.
• Documented results with specific numbers, including customers acquired, revenue growth, acquisition cost and repeat purchase performance.
• A hands-on commercial approach, sound economic judgment and willingness to take direction and adjust quickly.

Preferred Qualifications

• Leadership experience at a direct-to-consumer health, wellness or subscription brand, or a supplement brand that scaled online.
• Experience launching supplements into an existing customer base.
• Experience selling diagnostics or at-home lab tests directly to consumers.
• Revenue generation through practitioner, clinic or fitness-facility partnerships.
• Experience operating in both US and UK markets.

What We Offer

• Direct ownership of physical product and partnership revenue.
• A hands-on mandate across acquisition, repeat purchasing, launches and partnerships.
• Base salary plus performance pay linked to defined commercial outcomes.
• An opportunity to build a team after establishing direct operating results.

Honest Challenge

You will run acquisition, manage agency performance and drive partnership revenue directly before building a team. Success requires specific, measurable results and profitable growth. This role will challenge candidates whose experience centers on brand, content or product creation without direct acquisition and revenue accountability.

Benefits

• Medical, Dental, and Vision coverage
• Optional Accident, Hospital Indemnity, and Critical Illness
• Employee Assistance Program (EAP)
• Employer-paid Life and AD&D Insurance
• Optional Supplemental Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Health Savings Accounts
• Dayforce Wallet – get paid as you earn
• Employee Discount
• Retirement Planning (401k with matching contribution)
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service, starting at 15 days annually
• 9 Paid Holidays per year, including 1 floating holiday