Head of DTC

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. We need to parse the posting. We have Department: E-Commerce, Location: Remote - US. That's metadata; we can put in a short

. Then Description: About Rho Nutrition (company description). That could be under "About the role"? Actually "About the role" is a section heading for role overview. The posting includes "About Rho Nutrition" then "Role Overview". We can combine company description maybe under "About the role" or separate? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should have those headings only if content exists. We need to decide which sections have content. - About the role: we have "Role Overview" and maybe company description. So we can put that. - Responsibilities: we have "What You'll Own" and "Key Responsibilities" with bullet points. So we can put responsibilities. - Requirements: we have "Qualifications and Experience" with required qualifications. That's requirements. - Qualifications: maybe we separate "Qualifications and Experience" into Requirements and Qualifications? The posting has "Qualifications and Experience Required" then bullet list of required qualifications, then "Additional Preferred Qualifications". So we could put required under Requirements, preferred under Qualifications (or Skills). But we also have Skills section maybe for fluency in stack etc. The posting includes "Fluency in the modern DTC stack, including Shopify, Klaviyo, and the analytics tools used to measure and diagnose performance." That's a skill. Also "Strong analytical ability". So we could put skills. - Benefits: posting includes "Why Join Rho Nutrition" which is about mission, not explicit benefits like health insurance etc. No explicit benefits listed. So we should not create Benefits section unless posting actually states them. It does not list benefits like health, 401k, etc. So skip Benefits. - Pay: not mentioned. Skip. - Schedule: not mentioned. Skip. Thus we will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills. We need to preserve all substantive information, not invent or summarize away detail. Must not omit details. We need to include all bullet points etc. We need to format as

headings, then content:

for prose,

• for lists. We must not repeat job title. The job title is "Head of DTC". Not to be used as heading. We need to include Department and Location maybe as a short

  before sections. Let's extract content. Company description: "About Rho Nutrition Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards." Role Overview: "We are looking for a Head of DTC to own that business. This is not a website role. The Head of DTC owns the direct-to-consumer business end to end including revenue and profitability, the customer experience, the technology behind it, the acquisition that feeds it, the analytics that explain it, the operations that keep it running, and the strategy that ties it all together. You will set the direction, build the plan, lead the team, and carry the number. This is a role for someone who thinks like an owner. DTC runs continuously — customers are buying, campaigns are live, and performance is moving whether or not anyone is watching. Owning a business that never fully pauses means staying close to what is happening, understanding what is driving performance at any given moment, and identifying problems and opportunities before anyone else raises them rather than waiting for direction." What You'll Own: list bullet points: - Overall DTC revenue, business performance, and profitability - Website functionality, conversion, merchandising, and the end-to-end customer experience - Ecommerce technology and the broader DTC tech stack - Customer acquisition and engagement - Ecommerce analytics and performance reporting - Site operations and the systems that support the customer journey - DTC strategy, growth initiatives, and ongoing optimization - The KPIs that define the business: revenue, conversion, AOV, engagement, and profitability - You are accountable for the business, not for a channel, a function, or a page. Key Responsibilities: subheadings with bullet points under each. We need to preserve all bullet points. Let's extract each. Under "Business ownership and growth": - Own the DTC P&L. Set the targets, build the forecast, manage the levers that get us there, and answer for the result. - Build and execute the DTC growth strategy, from the annual plan down to the decisions made this week. - Make the trade-offs across acquisition, merchandising, pricing, promotion, and retention that produce profitable, durable growth rather than short-term volume. - Deliver clear, honest reporting to leadership: what is working, what is not, what it is worth, and what you are doing about it. Under "Customer experience and conversion": - Own the site experience end to end including UX, UI, and conversion rate optimization. You set the standard for how the site is structured, designed, and built. - Direct merchandising strategy across product discovery, bundling, upsell, subscription offers, and launch moments. - Hold a high bar for design, brand presentation, and quality on every page and in every customer touchpoint. - Test continuously and prioritize by impact, retiring what does not work as quickly as you scale what does. Under "Acquisition, engagement, retention, and LTV": - Own the full customer journey, from first touch through repeat purchase to long-term Rho customer. - Partner closely with the growth and paid media team to convert traffic into profitable customers, and hold the line on acquisition efficiency. - Drive measurable improvement in repeat rate, subscription performance, retention, and lifetime value. Under "Technology, analytics, and operations": - Own the ecommerce technology stack: evaluate, select, implement, and consolidate the tools that run the business, and know what each one is earning. - Ensure site reliability, speed, and stability, and own the response when something breaks. - Build the analytics and reporting layer that makes DTC performance visible, trustworthy, and current for you, for your team, and for leadership. - Partner with operations, supply chain, and customer experience so the promise made on the site is kept after checkout. Under "Leadership": - Lead, develop, and scale the DTC team, hiring ahead of the growth curve and raising the bar with every addition. - Set priorities, timelines, and quality standards, and hold the team, agencies, and partners to them. - Build the systems and processes the business needs at its next size, not the ones that worked at its last. - Operate as a peer to our Amazon and retail leaders, making sure DTC strategy strengthens the business as a whole. "How You Will Operate": list of traits (proactive, commercially minded, decisive, strategic and hands-on, always aware, accountable, comfortable in ambiguity). These could be under Skills or maybe Qualities. We could put them under Skills. "Qualifications and Experience Required": bullet list: - Demonstrated ownership of a DTC business or P&L of meaningful scale, with a track record of driving sustained growth. We care about what you have owned and what it did under your leadership, not how many years it took you to get there. - CPG experience. This is a firm requirement. - Experience operating at a high level in a high-growth startup environment, with a real understanding of the pace, ambiguity, resource constraints, and level of ownership required to build and scale a fast-growing business. - Deep command of consumer product dynamics: customer acquisition, repeat purchasing, subscriptions, retention, merchandising, product launches, promotional strategy, and the relationship between DTC and the broader business. - Fluency in the modern DTC stack, including Shopify, Klaviyo, and the analytics tools used to measure and diagnose performance. - Strong analytical ability, with the judgment to turn data into a decision rather than a dashboard. - Experience building, leading, and developing a team while staying close enough to the work to know whether it is good. - A history of building and improving systems and processes as a company scales. "Additional Preferred Qualifications": - Experience in wellness, supplements, natural foods, health, or an adjacent category. - Experience with a subscription-led business model. - Experience in a multi-channel business where DTC operates alongside Amazon and national retail. - Experience scaling a brand through the stage where the process has to be built rather than inherited. "What Does Success Look Like in This Role": bullet list: - DTC revenue and profitability grow ahead of plan, and the growth is durable rather than promotional. - Conversion, AOV, LTV, retention, and engagement improve measurably, and we understand exactly why. - The site is best-in-class in experience and in conversion, and it keeps getting better. - Leadership has clear, current visibility into DTC performance without having to ask for it. - Problems are identified and resolved before they show up in the numbers. - The DTC team is strong, accountable, and delivering high-quality work at speed. - DTC strategy is integrated with Amazon and retail in a way that makes the whole business stronger. "Why Join Rho Nutrition": paragraph about mission. We need to decide where to put each. We have sections: About the role (company description + role overview + what you'll own maybe). Responsibilities (key responsibilities + how you will operate?). Requirements (required qualifications). Qualifications (preferred qualifications). Skills (maybe fluency, analytical ability, etc.) but those are already in required qualifications. Could combine. But we must not create thin sections. Let's think: we could have: - About the role: company description + role overview + what you'll own (maybe as a list) - Responsibilities: key responsibilities (including sub-bullets) + how you will operate (traits) - Requirements: required qualifications bullet list - Qualifications: preferred qualifications bullet list - Skills: maybe we could include fluency in DTC stack, analytical ability, etc. But those are already in required qualifications; we could keep them there. Alternatively, we could merge required and preferred into Qualifications and have Skills separate for traits. But instruction says we can use those headings; we should only include sections with real specific content. All of these have content. Thus we will output:

  Department: E-Commerce
  Location: Remote - US

  Then

  About the role

  with paragraphs: company description, role overview, what you'll own (maybe as
  ). Then

  Responsibilities

  with subheadings? But we cannot use other headings besides

  for section headings. However we can still include

  or inside? The instruction only says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but to be safe we can just use

  for main sections and inside use

  and

  . For subcategories we can use or just keep as part of list items. We need to preserve all substantive information; we can embed the subheadings as part of list items or as preceding

  with bold. Let's structure:

  About the role

  About Rho Nutrition ...

  Role Overview ...

  What You'll Own

  maybe not allowed. Could just start a <