Head of Delegates

Key Responsibilities

• Lead the design, implementation, and optimization of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice & Connected Commerce portfolios
• Oversee the Year 1 launch of the new delegate blueprint and refine the operating model based on commercial performance and audience insights
• Support the phased rollout and embedding of the model across additional Hyve events and brands from Year 2 onwards
• Develop long-term audience growth, retention, and engagement strategies that drive sustainable lifetime value
• Partner with senior stakeholders across Acquisitions & Best Practice to align delegate strategies with broader business objectives

Audience Growth & Marketing

• Drive acquisition strategies for new delegate audiences through innovative, content-led, and performance marketing initiatives
• Build audience segmentation, engagement journeys, and lifecycle marketing programs designed to increase retention and repeat attendance
• Closely work with Marketing and Content teams to deliver high-performing campaigns and year-round audience engagement strategies
• Create and optimize upsell opportunities for delegates across add-ons, premium experiences, content, and community products
• Establish scalable lifetime value models and engagement pathways for different attendee types and audience segments

Commercial Performance & Revenue Growth

• Own delegate growth and commercial performance metrics across relevant events and portfolios
• Develop strategies to increase delegate revenue, retention, and conversion across both live and year-round offerings
• Create and optimize upsell opportunities for delegates across add-ons, premium experiences, content, and community products
• Establish scalable lifetime value models and engagement pathways for different attendee types and audience segments
• Deliver delegate revenue targets of approximately $104m ($77m Connected Commerce, Acquisitions & Best Practice & $27m MI & ASU+GSV), while identifying new commercial and audience growth opportunities to expand performance year-on-year

Team & Stakeholder Management

• Help shape and build the delegate operating model alongside senior leadership
• Work closely with dedicated sales and marketing resources operating within a matrix structure and dual reporting environment
• Influence and align cross-functional teams across Marketing, Sales, Product, Content, and Operations
• Support future team design and recruitment, including the potential build-out of additional delegate leadership and operational roles
• Build strong working relationships with event leadership teams across the Acquisitions & Best Practice portfolio, including Mining Indaba and ASU+GSV