Head of Digital

Duties

• DTC P&L: Revenue, contribution margin, and growth levers
• Paid Acquisition Strategy: Channel strategy and budget allocation across Meta, Google, and TikTok, YouTube, Pinterest, Snap
• Performance Creative: Lead performance creative function, creative testing velocity, angle development, and iteration discipline
• Growth Experimentation: Build testing system, prioritize tests, maintain a test roadmap
• CRO: Conversion roadmap across Shopify, coordinate with web/dev resources, use TripleWhale + Shopify analytics for measurement
• Lifecycle & Retention: CRM agency relationship, direct retention outcomes, build lifecycle review tied to new customer revenue
• Growth Operating Cadence: Weekly scorecards, monthly forecasts, quarterly strategy reviews

Qualifications

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer
• Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand
• Deep working knowledge of Meta + Google with a track record of scaling profitably
• Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design
• Experience managing direct reports, contractors, and agencies with clear expectations and measurable output