Head of Digital Distribution

Job Summary

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Brown & Brown is seeking a Head of Digital Distribution to join our growing team. This role can be located in one of our hub locations in Atlanta, Nashville, or Daytona Beach.

About the Role

The Head of Digital Distribution is responsible for defining and leading the strategy, design, and delivery of digital products that enable the online distribution of insurance and low-touch servicing of clients. This role is accountable for building scalable, customer-centric digital journeys that drive new business growth, improve conversion, and reduce servicing cost-to-serve.

Responsibilities

• Define and execute the digital product strategy for online distribution, embedded insurance, and customer self-service
• Own end-to-end digital sales funnels, from acquisition through quote, bind, and onboarding
• Drive improvements in conversion rates through UX optimization, pricing transparency, and journey simplification
• Leverage data and experimentation (A/B testing) to continuously optimize performance
• Develop and scale digital servicing capabilities (e.g., policy changes, renewals, claims FNOL, document access)
• Reduce manual intervention and cost-to-serve through automation and intuitive customer journeys
• Ensure seamless integration between digital and broker-assisted channels
• Lead the end-to-end product lifecycle (discovery, design, build, launch, iterate)
• Define and prioritize product roadmaps aligned to commercial outcomes
• Work closely with engineering and design teams using agile methodologies
• Enable integration with carrier APIs, digital trading platforms, and third-party ecosystems
• Support embedded insurance and partnership-led distribution models
• Ensure products are scalable, modular, and aligned to enterprise architecture
• Define and track product KPIs (conversion, CAC, retention, NPS, cost-to-serve)
• Partner with data science and BI teams to enable personalization and intelligent journeys
• Champion customer-centric design and best-in-class digital experiences
• Ensure journeys are simple, intuitive, and aligned to customer needs across segments
• Balance regulatory requirements with seamless user experience
• Build and lead a high-performing team of digital product managers

Requirements

• 12+ years in digital product management, with significant leadership experience
• Proven track record of building and scaling digital products for online sales & self-service
• Deep understanding of digital product lifecycle and agile delivery methodologies
• Experience with digital distribution models (direct-to-consumer, embedded, platform-based)
• Familiarity with API ecosystems, digital trading platforms, and modern architectures
• Strong understanding of UX/UI principles and conversion optimization techniques
• Experience in the insurance industry, including risk, and regulatory considerations preferred

Skills

• Defined and executed digital product strategy
• Owned end-to-end digital sales funnels
• Improved conversion rates through UX optimization
• Leveraged data and experimentation to optimize performance
• Developed and scaled digital servicing capabilities
• Reduced manual intervention and cost-to-serve through automation
• Ensured seamless integration between digital and broker-assisted channels
• Led the product lifecycle process
• Defined and prioritized product roadmaps
• Worked closely with engineering and design teams using agile methodologies
• Enabled integration with carrier APIs, digital trading platforms, and third-party ecosystems
• Supported embedded insurance and partnership-led distribution models
• Ensured products were scalable, modular, and aligned to enterprise architecture
• Defined and tracked product KPIs
• Partnered with data science and BI teams to enable personalization and intelligent journeys
• Championed customer-centric design and best-in-class digital experiences
• Ensured journeys were simple, intuitive, and aligned to customer needs
• Balanced regulatory requirements with seamless user experience
• Build and led a high-performing team of digital product managers

Benefits & Total Well-Being

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Additional Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more