Head of Content, Live and Digital
Informa Markets · New York, NY · 1 mo ago
On-siteMarketing$150k–$170k/yrFull-time
About the role
This role is based in our New York City or Santa Monica office. We are seeking an exceptional Head of Content, Live & Digital to serve as a strategic thought leader who transforms industry insights into compelling content across live events and digital platforms. This senior individual contributor role combines editorial excellence with commercial acumen to drive thought leadership, year-round audience engagement, and revenue growth. The ideal candidate will be a visionary content creator who understands how to build and nurture communities, cultivate senior leadership relationships, and translate market intelligence into content that resonates and converts.
Responsibilities
- Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
- Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
- Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
- Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
- Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
- Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
- Develop thought leadership pieces that establish the brand(s) as a trusted voice
- Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
- Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
- Balance editorial integrity with commercial objectives to create content that educates, engages, and converts
- Create personalized content experiences that deepen engagement with key segments and personas
- Leverage data and