Head of Digital and Growth

Build scalable B2B inbound lead generation systems

Launch and optimize paid acquisition campaigns across:

• Google
• LinkedIn
• Meta
• YouTube
• Emerging channels

Create landing pages, conversion funnels, nurture flows, and lead qualification systems

Drive measurable pipeline and revenue growth across portfolio companies

• Own CAC, ROAS, conversion rates, attribution, and marketing ROI

Build a repeatable content engine focused on authority, trust, and demand generation

• Video content
• Case studies
• Thought leadership
• Webinars
• Social media content

Build and implement the modern marketing stack from scratch

• Create reporting, analytics, attribution, and tracking systems
• Continuously optimize campaigns and funnels based on performance data
• Establish scalable marketing processes and workflows

Start as a highly hands-on individual contributor

• Hire and scale a lean, high-performing growth team over time
• Manage agencies, freelancers, AI workflows, and future internal hires
• Build a culture of experimentation, speed, accountability, and measurable outcomes
• Audit current marketing landscape across portfolio companies
• Define ICPs, positioning, funnels, and GTM priorities
• Launch initial acquisition experiments
• Build strategic roadmap for scalable growth

Lead generation engines producing qualified inbound pipeline

• Positive ROI established within at least one business unit
• Website and brand transformation underway
• Marketing stack fully operational and measurable
• Predictable inbound pipeline across portfolio companies
• Strong SEO and social growth
• Clear authority positioning in target markets
• High-performing growth team established
• Marketing operating as a measurable revenue engine

Proven success building B2B growth and lead generation systems

• Hands-on paid media buying experience
• Deep understanding of:
• Funnels
• Attribution
• Conversion optimization
• Lead qualification
• Performance marketing

Experience driving measurable revenue impact through marketing

• Strong storytelling and communication skills
• Ability to operate autonomously in fast-moving environments
• Comfortable building from zero with limited structure
• Experience within SaaS, FinTech, eCommerce, or digital-first businesses
• Experience scaling marketing teams from 0 → 1
• Strong LinkedIn or personal brand presence
• Familiarity with AI tools, automations, and modern growth workflows

You think in:

• ROAS
• CAC
• Pipeline
• Revenue
• Conversion rates

This role is ideal for someone who is:

• A builder first
• A growth operator second
• A strategist third

You thrive when:

• Building systems from scratch
• Testing quickly and iterating constantly
• Owning revenue outcomes directly
• Operating with high autonomy
• Solving ambiguous growth problems

You think in:

• ROAS
• CAC
• Pipeline
• Revenue
• Conversion rates

This role is likely not a fit for someone who:

• Prefers highly structured corporate environments
• Operates primarily as a people manager without execution depth
• Focuses more on brand awareness than measurable growth outcomes
• Executive-level autonomy
• Direct access to the CEO and portfolio leadership
• Opportunity to build across multiple growing businesses
• Ability to create a marketing function from a true blank canvas
• High-trust environment with strong leadership support
• Much significant investment already committed toward growth