Director of Digital Growth

About the role

The Director of Digital Growth will lead 10X Health’s paid digital acquisition strategy across various channels including paid social, paid search, video, Connected TV, and emerging performance channels.

Responsibilities

• Own paid digital programs across Meta, Google, YouTube, TikTok, and emerging acquisition channels
• Develop and manage campaign strategies across audience architecture, creative testing, bidding, budget allocation, and performance optimization
• Set clear ROAS, CAC, CPL, and conversion goals and hold campaigns accountable to measurable business outcomes
• Audit accounts regularly to identify inefficiencies, performance gaps, and opportunities for scale
• Build a testing framework that produces meaningful insights and improves performance over time
• Lead YouTube, paid video, and CTV acquisition strategy with a clear understanding of how video supports both awareness and conversion
• Evaluate new platforms and growth opportunities with a disciplined ROI lens and clear testing hypotheses
• Ensure creative performance learnings are shared across marketing, creative, and eCommerce teams
• Own SEO strategy across keyword architecture, content priorities, technical SEO, and organic search performance
• Develop a clear strategy for AI driven discovery across Google AI Overviews, Perplexity, Claude, ChatGPT search, and other emerging search surfaces
• Partner with content and product marketing teams to improve organic visibility for priority products, services, and health topics
• Lead, coach, and develop performance marketers and channel specialists across paid media, SEO, and content
• Create a culture of ownership, testing, speed, and continuous improvement
• Translate channel performance into clear recommendations for marketing leadership and executive stakeholders
• Partner closely with eCommerce on traffic quality, landing page performance, conversion flow, and post click behavior
• Collaborate with Analytics to improve reporting, attribution, and visibility into performance drivers
• Communicate what is working, what is not working, and where investment should shift based on data and business impact

Qualifications

• Deep understanding of paid digital acquisition across search, social, video, and emerging channels, with the ability to assess account structure, campaign performance, and optimization opportunities directly
• Strong analytical judgment with the ability to work through imperfect attribution, identify meaningful trends, and make sound budget recommendations
• Full-funnel marketing mindset with an understanding of how paid traffic, landing pages, messaging, user experience, and conversion performance work together
• Clear business communication skills with the ability to translate marketing performance into revenue impact, risk, tradeoffs, and next steps for leadership
• Experience with DTC, health, wellness, diagnostics, supplements, telehealth, or another considered purchase consumer category preferred
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

Competencies

• Experience managing significant paid media budgets across multiple digital channels
• Demonstrated success improving customer acquisition, ROAS, CAC, CPL, conversion rate, or other performance marketing metrics
• Comfort operating in a fast-paced, performance-driven environment where priorities shift and results are highly visible

Benefits

Comprehensive benefits package including health insurance, retirement savings plan, and paid time off.

Schedule

Full-time position with flexible hours to accommodate the needs of the role and the business.