Digital Growth Director

SmartRent (NYSE: SMRT) is revolutionizing how people live and work with the industry’s only end-to-end platform designed for the rental housing industry. By uniting purpose-built software, integrated hardware, and full implementation and support in one ecosystem, we help owners and operators simplify operations, cut costs, and deliver exceptional resident experiences. Recognized by Deloitte, HousingWire, and the PropTech Breakthrough Awards, SmartRent is shaping the future of property technology and redefining what it means to make rental housing smarter.

About the role

SmartRent is seeking a Digital Growth Director to own the end-to-end lifecycle of digital campaigns, from initial conception and audience segmentation to campaign flight and performance attribution. As the architect of our digital growth, you will lead strategic planning, execution, and optimization of multi-channel campaigns while managing key platforms and tools to ensure our message reaches the right audience at the right time.

Responsibilities

• Lead the strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, and Email).
• Build, test, and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing Cloud.
• Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects, ensuring the Sales team has a steady stream of qualified pipeline.
• Direct-buy and manage campaigns across LinkedIn Ads and major digital ad networks, optimizing for conversion.
• Track the full funnel, reporting on campaign ROI, conversion rates, and cost-per-acquisition (CPA) using Salesforce dashboards.
• Maintain the integrity of data flowing between ZoomInfo, Pardot, and Salesforce to ensure seamless lead routing.
• Work alongside marketing, sales, enablement, graphic, and web designers to provide clear briefs that result in high-performing assets.

Requirements

• 3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment.
• 3–5 years of hands-on experience specifically within Pardot (Salesforce Marketing Cloud). (Trailhead certifications are a plus).
• Proficiency in tag, keyword, and SEO best practices, optimization, and management.
• Experience using Salesforce CRM.
• Proven track record of managing $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic display networks.
• High proficiency in ZoomInfo (Marketing & SalesOS) for list building, intent monitoring, and database enrichment.
• Ability to interpret data, comfortable with A/B testing frameworks, and multi-touch attribution models.

Preferred Qualifications

• Previous experience working for a SaaS company or tech startup with enterprise solutions.
• Experience in Property Management, Real Estate Technology, or Multifamily vendor marketing.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of the B2B sales funnel and pipeline generation.

Benefits

• Medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions.
• Flexible and generous PTO.
• Competitive 401(k) with employer contributions.
• Paid parental leave.
• Discounted insurance plans for pets and legal services.
• Employee stock purchase plan.

Culture

You’ll fit right in if you:

• Do the hard work and go out of your way to deliver excellence.
• Own outcomes and learn from your mistakes.
• Are a collaborative and supportive team player—win or lose, you lift others up.
• Value authenticity, diverse perspectives, and inclusion in the workplace.
• Have a passion for smart tech and the real estate industry.