Head of Content Strategy - $66.93 per hour

About the role

The Head of Content Strategy, Communications will lead the development, production, and distribution of high-quality editorial content that supports the organization’s mission and expands brand reach and impact.

Responsibilities

• Manage, strengthen, and enforce the organization’s brand voice, ensuring consistent messaging across all content.
• Develop and execute a comprehensive editorial strategy aligned with organizational priorities and campaigns.
• Expand the reach and impact of editorial content across digital, print, and multimedia channels.
• Define content goals, voice, tone, and messaging guidelines.
• Identify storytelling opportunities that elevate the organization’s impact and thought leadership.
• Manage the editorial calendar across digital, print, and multimedia platforms.
• Develop messaging frameworks for large bodies of institutional work.
• Maintain strong editorial standards, including accuracy, fact-checking, and ethical storytelling practices.
• Oversee the creation of digital and printed content, including articles, reports, blog posts, newsletters, digital advertising, and social media copy.
• Ensure all content is accessible, inclusive, clear, accurate, and aligned with brand standards.
• Create primary messaging and key storytelling pieces for the organization.
• Oversee efficient production systems, including publishing workflows, timelines, and quality control processes.
• Edit and approve content before publication.
• Translate complex policy, research, and program-related work into engaging narratives for broad audiences.
• Lead, mentor, and manage a team of content writing, digital, and social media staff.
• Provide editorial guidance, performance feedback, and professional development support.
• Collaborate with program, advocacy, fundraising, and marketing teams to support content strategy and review processes.
• Ensure relevant internal stakeholders are involved in strategy development and content approval.
• Manage relationships with external contributors, design consultants, vendors, and agencies as needed.
• Ensure content receives appropriate review and approval from program directors, the communications director, and executive leadership when required.
• Oversee the CMS, such as WordPress, as well as content distribution channels.
• Guide the design of user journeys and content experiences across digital channels.
• Supervise and help optimize digital advertising strategy and execution.
• Oversee optimization for AI, SEO, email, and social platforms.
• Use performance insights to improve content strategy, including web traffic, engagement, and conversion data.
• Report key content and digital performance metrics to leadership.
• Adapt to additional duties and responsibilities as the role evolves to support strategic objectives and mission priorities.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field is preferred.
• A minimum of 5 years of communications experience may be considered equivalent in place of a degree.
• 5+ years of progressively responsible leadership experience driving editorial, journalism, or digital content strategy.
• 3+ years of experience managing content writing, digital, or social media staff.
• Excellent written and verbal communication skills.
• Strategic mindset and strong editorial judgment.
• Experience developing and implementing editorial strategy, organizational messaging, and brand identity guidelines.
• Strong organizational and project management skills.
• Ability to set goals, prioritize tasks efficiently, manage editorial workflows, and implement new initiatives.
• Excellent collaboration skills and the ability to work effectively in a team environment.
• Experience translating complex topics, including policy, research, and social issues, into accessible content.
• Audience development expertise.
• Proficiency with CMS platforms, analytics tools, and digital publishing best practices.
• Experience with multimedia content.
• Familiarity with nonprofit, advocacy, or mission-driven communications is preferred.
• Understanding of and demonstrated commitment to animal protection and legal advocacy work.

Qualifications

• Minimum of 5 years of communications experience.
• 5+ years of progressively responsible leadership experience driving editorial, journalism, or digital content strategy.
• 3+ years of experience managing content writing, digital, or social media staff.
• Excellent written and verbal communication skills.
• Strategic mindset and strong editorial judgment.
• Experience developing and implementing editorial strategy, organizational messaging, and brand identity guidelines.
• Strong organizational and project management skills.
• Ability to set goals, prioritize tasks efficiently, manage editorial workflows, and implement new initiatives.
• Excellent collaboration skills and the ability to work effectively in a team environment.
• Experience translating complex topics, including policy, research, and social issues, into accessible content.
• Audience development expertise.
• Proficiency with CMS platforms, analytics tools, and digital publishing best practices.
• Experience with multimedia content.
• Familiarity with nonprofit, advocacy, or mission-driven communications is preferred.
• Understanding of and demonstrated commitment to animal protection and legal advocacy work.

Benefits

• Comprehensive health care, dental, life, and vision benefits, 100% employer paid.
• Flexible Spending Account and Dependent Care Account options.
• 192 hours of paid time off.
• 19 paid holidays.
• One-month paid sabbatical after 5 years of continuous employment.
• 16 weeks of paid parental leave.
• 401(k) plan with up to a 5% employer contribution match after one year of employment.
• Alternative work schedules may be available at the manager’s discretion.
• One-time remote work allowance of $750.
• Annual professional development reimbursement of up to $1,000.
• Work environment that values a healthy work-life balance.