Manager Of Content Strategy

Institutional Narrative and Brand Strategy

Define and maintain UTampa's institutional narrative, including brand pillars, messaging frameworks, and value propositions.

Translate institutional priorities, academic strengths, and market positioning into clear, differentiated storylines.

Ensure consistent brand meaning and message hierarchy across enrollment, advancement, media, and digital communications.

Identify narrative gaps or misalignment and recommend corrective strategies.

Content Strategy and Campaign Leadership

Lead brand-level content strategy for priority initiatives, campaigns, and institutional storytelling efforts.

Develop narrative briefs, content frameworks, and thematic arcs that guide execution across channels.

Partner with Enrollment and Advancement leaders to align storytelling with recruitment, yield, and fundraising goals.

Establish annual and campaign-based content priorities tied to institutional objectives.

Writing and Editorial Leadership

Produce select high-impact content, including brand stories, feature narratives, leadership communications, and campaign messaging.

Conduct interviews and research to develop accurate, compelling, and strategically aligned content.

Provide editorial direction and strategic review for major initiatives without functioning as a line editor.

Content Governance and Brand Stewardship

Establish and maintain standards for voice, tone, narrative alignment, and content quality.

Serve as a strategic advisor to campus leaders on message clarity and storytelling alignment.

Develop messaging toolkits, narrative guidance, and best practices to enable campus partners.

Ensure all content reflects UTampa's mission, values, and strategic priorities.

Team Leadership and Collaboration

Supervise and mentor the Content Strategist, setting clear expectations and strategic direction.

Collaborate closely with the Editorial Director, Director of Digital Strategy and Communications, Director of Creative & Brand Services, and Social Media Manager to ensure integrated storytelling.

Serve as a strategic partner to Academic Affairs, Enrollment, Advancement, and senior leadership.