Content Strategy Manager

Key Responsibilities

• Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASATranslate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
• Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
• Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars: Grow, Retain, Monetize, Lead, Diversify, and Optimize
• Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery
• Ensure all content reflects ATI's voice, member-first philosophy, and the brand promise
• Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
• Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
• Gather real-time member feedback and use it to continuously sharpen content relevance and program quality

Qualifications

• 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field
• Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight
• Experience creating both in-person and digital on-demand learning or content programs
• Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program
• Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings
• Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
• Strong written communication skills. Every piece of content you create carries the ATI brand