Content Strategist (m/f/d)

Serves as the primary content producer

• Owns video and creative content from concept through delivery, including scripting, production, editing, and publishing
• Develop and execute market-specific content strategies that speak to local personas, industries, and communities, while staying tightly aligned to national Marketing priorities
• Manage and grow LOXONE's social media presence in your market – Instagram, LinkedIn, YouTube, TikTok, and whatever comes next
• You know what works where, and adapt format, tone, and cadence accordingly
• Support production of written content across digital articles, email campaigns, social copy, and print collateral – always clear, on-brand, and strategically relevant
• Collaborate with the broader Marketing team, including the Digital Marketing Manager and regional counterparts, to integrate content across paid, organic, and owned channels
• Bring a test-and-learn mindset – regularly analyze content performance, extract insights, and let the data evolve your approach

Profile

• 1–3 years of experience in content creation, social media, or a related marketing role – with a portfolio that shows real video production and multi-channel work
• Hands-on video production: you own the full cycle – concept, on-location or studio shoot, editing, motion graphics, final delivery across formats
• Channel fluency: you know what performs on Instagram Reels vs. LinkedIn vs. YouTube vs. TikTok, and instinctively adapt format, tone, and cadence per platform's audience and algorithm
• Solid writing chops across formats – social captions, email copy, digital articles, print – with a consistent, compelling brand voice
• Creative tools fluency: Adobe Premiere Pro, Photoshop, Illustrator, Figma, or equivalent. You can concept and execute without leaning on external resources for every asset
• Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions
• Hands-on with AI tools for content ideation, production efficiency, or personalization workflows is a strong plus
• Comfortable working independently – managing your own production schedule, deadlines, and content calendar in a fast-paced environment
• Confident communicator: you present concepts, explain creative decisions, and take feedback constructively