Content Strategist

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better!

Overview

We believe the modern home should feel intuitive, seamless, and beautifully connected. As we continue to redefine the smart home experience, how we communicate matters as much as what we build. Following a shift in our content approach, we are seeking a Consumer Marketing Content Strategist to bring greater rigor, cohesion, and sophistication to our storytelling.

What You'll Do

• Define the Narrative
• Create a holistic content strategy that articulates our brand vision, product ecosystem, and value proposition
• Create messaging frameworks that unify product launches, campaigns, and always-on marketing
• Translate advanced smart home technology into clear, compelling, and aspirational storytelling
• Elevate Brand Voice & Consistency
• Establish and maintain a premium, distinctive brand voice across all consumer touchpoints
• Ensure consistency across digital platforms, retail environments, packaging, and owned channels
• Bring clarity and cohesion to messaging across an expanding ecosystem of connected products
• Guide Content Excellence
• Set the standard for high-quality content, conceptually and editorially
• Write and refine key strategic assets (campaign concepts, headlines, product narratives)
• Provide direction to cross-functional teams, agencies, and creative partners to ensure alignment and quality
• Orchestrate Cross-Channel Experience
• Ensure messaging is seamlessly integrated across web, e-commerce, social, email, and in-home experiences
• Collaborate closely with product marketing, UX, design, and performance teams to optimize storytelling for impact and conversion
• Shape content that supports both discovery and decision-making in a premium purchase journey
• Leverage Insight & Foresight
• Develop a deep understanding of our audience's expectations of a modern, connected home
• Analyze content performance and behavioral insights to continuously refine messaging
• Monitor category trends to ensure our voice remains differentiated, relevant, and forward-looking

Requirements

• 5+ years of experience in content strategy, brand marketing, or narrative development
• Experience in consumer electronics, smart home, or premium technology brands
• Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems
• Exceptional writing and editing skills with a refined, brand-sensitive tone
• Proven ability to distill technical concepts into clear, differentiated consumer value
• Strong cross-functional collaboration and stakeholder influence
• Experience with CMS, Figma and Google Analytics

Benefits

• Salary Range: $95,000 - $115,000
• Free snacks and drinks
• Full-paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc.

We are committed to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.