Head of Commercial Product

Key Responsibilities

• Develop the go-to-market strategy for the full product portfolio, from positioning and pricing to launch sequencing and revenue targets, and work with P&L leaders to execute
• Build and manage business cases for new product development, translating market opportunity into investment rationale
• Provide explicit direction to marketing for the messaging map that maintains the overall messaging designed to drive results
• Work closely with sales teams to build confidence and capability around the product portfolio — creating tools, collateral, and training that make selling easier
• Act as an internal champion for these products across event, marketing, and commercial teams, driving awareness, understanding, and adoption
• Partner with marketing to develop campaign strategies, product messaging, and client-facing materials that articulate clear commercial value
• Represent the product portfolio in client conversations, pitches, and at industry events where relevant

Stakeholder Partnership & Commercial Governance

• Partner with P&L owners, event directors, and senior leadership to align product strategy with business priorities and revenue goals
• Establish clear KPIs and reporting frameworks to track product commercial performance and surface insights that drive decisions
• Gather structured feedback from sales, clients, and event teams to inform product priorities — ensuring what gets built reflects real commercial demand
• Partner with event teams to embed products into the event proposition, packaging them effectively and ensuring operational readiness at launch
• Partner with editorial and marketing services teams to ensure strategic alignment between product sets and key account pitches across services

Skills & Experience

• 5+ years in a commercial product, digital revenue, or GTM strategy role with a track record of owning and growing a product P&L or revenue line
• Strong background in digital sales, digital new business, or digital GTM
• Events industry experience is strongly preferred; you understand the commercial ecosystem of organisers, exhibitors, and attendees
• Proven ability to develop pricing strategies, build business cases, and translate product capability into client value
• Experience enabling and educating sales teams
• Confident stakeholder manager who can work across commercial, technical, and operational teams without losing focus on revenue outcomes
• Data-literate and analytically strong, comfortable defining metrics, interpreting performance, and making evidence-based recommendations