Head of B2B, New Business Sales

The Role

You will lead a high-performing team of Sales Directors and Account Executives responsible for accelerating StackAdapt's growth in the B2B marketing space.

Responsibilities

• Scale the Outbound Engine: Operationalize, optimize, and continuously improve a repeatable outbound sales process that consistently converts pipeline into revenue while enabling the team to exceed growth targets.
• Establish Repeatable Playbooks: Develop and scale best practices that evolve the organization from high-volume prospecting toward high-quality, account-based selling and consistent execution across the sales funnel.
• Coach and Elevate Talent: Lead, develop, and coach Sales Directors and Account Executives through disciplined pipeline reviews, accurate forecasting, and performance coaching to build a high-performing, accountable sales culture.
• Drive the Marketing Partnership: Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality, and build a predictable pipeline generation engine.
• Represent StackAdapt Externally: Serve as a strategic voice for StackAdapt's B2B business by speaking at industry events, participating in panels and podcasts, and strengthening our market presence with enterprise marketers.
• Leverage AI & Modern Sales Technology: Champion the use of AI-powered prospecting, workflow automation, and modern sales technologies to improve productivity, coaching, and pipeline generation while maintaining a consultative customer experience.

Requirements

• Proven Leadership in Net-New Sales: A successful track record of leading and scaling high-performing outbound B2B sales organizations with accountability for pipeline, forecasting, and revenue performance.
• Deep B2B Marketing Expertise: Experience selling into B2B marketing organizations within SaaS, account-based marketing (ABM), demand generation, or adjacent MarTech environments, with a strong understanding of modern marketing personas.
• Operational Sales Leadership: You bring a builder's mindset paired with operational discipline, thriving in environments where you establish repeatable processes, improve forecasting accuracy, and coach teams to consistently raise the bar.
• AdTech & MarTech Experience: Experience selling across transactional and enterprise sales motions, with exposure to programmatic advertising, DSPs, B2B intent platforms, or adjacent marketing technology solutions preferred.
• Data-Driven Sales Management: Deep familiarity with CRM reporting, pipeline analytics, forecasting, and intent platforms such as 6sense, Demandbase, or Bombora to measure performance and optimize sales execution.
• Cross-Functional Leadership: Proven success partnering with Marketing, Revenue Operations, Enablement, and Product teams to align demand generation strategies, improve pipeline quality, and drive go-to-market execution.
• Executive Presence: Exceptional communication and presentation skills, with the ability to represent StackAdapt confidently with customers, partners, and at industry events.

Qualifications

• Experience in a similar role or equivalent experience in a related field.
• A bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 8 years of relevant experience in sales leadership roles, preferably in the AdTech or MarTech industry.

Skills

• Strong leadership and coaching skills.
• Ability to work effectively in a remote environment.
• Excellent communication and presentation skills.
• Experience with CRM systems and pipeline management tools.
• Knowledge of B2B marketing and sales methodologies.
• Experience with AI and modern sales technologies.

Benefits

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!