Hands-on Art Director [AQ-14040]
About the role
We are seeking an exceptional Art Director to spearhead a transformative brand refresh project for a prominent organization in the highly-regulated financial services sector. This role will shape how both B2B and B2C audiences connect with vital financial services, directly contributing to business growth and elevating brand perception. As a visionary creative leader, you will conceptualize compelling campaigns and drive their execution, making a significant impact on how the organization communicates its value and mission.
Responsibilities
- Concept and collaborate on multi-channel marketing campaigns, including social, email, and print, delivering visually compelling designs aligned with strategic objectives.
- Develop innovative creative concepts and strategies that effectively motivate both B2B and B2C audiences.
- Drive the ideation, design, and preparation of production-ready files for assigned projects.
- Present conceptual ideas with clarity and confidence to creative leadership, internal stakeholders, and team members, fostering buy-in and alignment.
- Deeply understand target audiences to tailor creative assets that resonate with their specific needs and preferences.
- Partner seamlessly with copywriters and other creative team members to generate groundbreaking concepts.
- Collaborate with marketing analysts to interpret campaign data, evaluate performance, and strategically optimize design elements and approaches.
- Oversee the meticulous production and execution of final content across various platforms.
- Utilize cutting-edge creative technology tools to optimize talent and resources, enhancing efficiency and output.
- Proactively prioritize and manage work, consistently adhering to critical project timelines within a dynamic, fast-paced environment.
- Engage in collaborative efforts with creative directors, strategists, project managers, business teams, and production teams to craft innovative campaigns that yield positive audience results and superior business outcomes.
Requirements
- 5-7 years of internal and/or external agency experience in a creative leadership role.
- A strategic thinker capable of reviewing a creative brief and consistently delivering on-point solutions.
- Demonstrated effectiveness in collaboration and concepting with copywriters and diverse team members.
- Proven creative/marketing design and art direction skills, showcased through a compelling portfolio (required).
- Comprehensive knowledge of online marketing, visual design principles, usability, accessibility standards, interaction design, brand principles, the creative process, and the integration of AI in workflow.
- Extensive experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, and direct mail.
- Ability to absorb complex data and translate insights into actionable creative strategies.
- Thorough understanding and application of Legal, Compliance, and applicable ADA requirements in design.
- A proactive approach to problem-solving, with a strong sense of urgency and adaptability.
- Effective presentation skills for engaging internal clients and stakeholders.
- Demonstrated ability to seek and apply direction from creative team leadership, fostering growth and alignment.
- Highly motivated and resourceful, with exceptional time management skills to successfully manage multiple projects simultaneously.
- Strong communication and organizational skills, coupled with adaptability and problem-solving abilities.
- Experience with Agile ways of working, demonstrating a collaborative and flexible mindset.
- Expertise with relevant industry tools such as Adobe Creative Suite, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront, and Figma.
About the client
Aquent Studios is a global creative studio that delivers scale, speed, and efficiency to the world’s most recognized brands. As part of this team, you’ll engage with leading companies, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, and web development. This is an opportunity to do work that matters in a collaborative setting that values ingenuity and personal growth.