Hands-on Art Director [AQ-13232]

About the role

We are seeking an exceptional creative leader to spearhead a brand refresh project for a prominent organization in the highly-regulated insurance sector. This role involves shaping how both B2B and B2C audiences connect with vital financial services, directly contributing to business growth and elevating brand perception. You will bring hands-on design expertise and strategic leadership to conceptualize and execute compelling campaigns.

Responsibilities

• Concept and collaborate on multi-channel marketing campaigns, including social, email, and print, delivering visually compelling designs aligned with strategic objectives.
• Develop innovative creative concepts and strategies that effectively motivate both B2B and B2C audiences.
• Drive the ideation, design, and preparation of production-ready files for assigned projects.
• Present conceptual ideas with clarity and confidence to creative leadership, internal stakeholders, and team members to foster buy-in and alignment.
• Deeply understand target audiences to tailor creative assets that resonate with their specific needs and preferences.
• Partner seamlessly with copywriters and other creative team members to generate groundbreaking concepts.
• Collaborate with marketing analysts to interpret campaign data, evaluate performance, and strategically optimize design elements and approaches.
• Oversee the meticulous production and execution of final content across various platforms.
• Utilize cutting-edge creative technology tools to optimize talent and resources, enhancing efficiency and output.
• Proactively prioritize and manage work, consistently adhering to critical project timelines within a dynamic, fast-paced environment.
• Engage in collaborative efforts with creative directors, strategists, project managers, business teams, and production teams to craft innovative campaigns that yield positive audience results and superior business outcomes.

Requirements

• 5-7 years of internal and/or external agency experience in a creative leadership role.
• Strategic thinker capable of reviewing a creative brief and consistently delivering on-point solutions.
• Demonstrated effectiveness in collaboration and concepting with copywriters and diverse team members.
• Proven creative/marketing design and art direction skills, showcased through a compelling portfolio (required).
• Comprehensive knowledge of online marketing, visual design principles, usability, accessibility standards, interaction design, brand principles, the creative process, and the integration of AI in workflow.
• Extensive experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, and direct mail.
• Ability to absorb complex data and translate insights into actionable creative strategies.
• Thorough understanding and application of Legal, Compliance, and applicable ADA requirements in design.
• Proactive approach to problem-solving, with a strong sense of urgency and adaptability.
• Effective presentation skills for engaging internal clients and stakeholders.
• Demonstrated ability to seek and apply direction from creative team leadership, fostering growth and alignment.
• Highly motivated and resourceful, with exceptional time management skills to successfully manage multiple projects simultaneously.
• Strong communication and organizational skills, coupled with adaptability and problem-solving abilities.
• Experience with Agile ways of working, demonstrating a collaborative and flexible mindset.
• Expertise with relevant industry tools such as Adobe Creative Suite, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront, and Figma.

Benefits

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.